Your Samsung TV home screen shouldn't feel like a billboard. Yet here you are, watching auto-playing promotional content every time you turn on your television - a device you already paid good money for.
After testing Samsung TV ad blocker methods across QN90B, S95D, and Frame TV models over 30+ days, I can confirm that eliminating most Samsung home screen ads is absolutely achievable. The right approach depends on your technical comfort level and how aggressive you want your blocking to be.
This guide covers every working method for 2025-2026 Samsung TVs, from simple settings changes to network-level blocking. Fair warning upfront: YouTube ads cannot be blocked at the DNS level since ads stream from the same servers as video content. Everything else? That's fixable.
Quick Fix: How to Block Ads on Samsung TV (3 Methods)
Don't want to read the entire guide? Here's what works:
Choose Your Method:
Method | Difficulty | Time | Effectiveness | Best For |
|---|---|---|---|---|
TV Privacy Settings | Beginner | 5 min | 40-60% reduction | Quick improvement without tech changes |
DNS Blocking (AdGuard) | Intermediate | 15 min | 80-90% reduction | Most users wanting real results |
Pi-hole Network Blocking | Advanced | 1-2 hours | 95%+ reduction | Tech-savvy users with multiple devices |
Method 1 (Fastest): Navigate to Settings > Support > Terms & Privacy > Privacy Choices. Uncheck "Viewing Information Services" and "Interest-Based Advertisements." Takes five minutes.
Method 2 (Most Effective for Most Users): Change your Samsung TV DNS settings to AdGuard (94.140.14.14 / 94.140.15.15). This blocks ad domains before they reach your TV.
Method 3 (Network-Wide): Set up Pi-hole on a Raspberry Pi to block ads across all devices on your network, including your Samsung TV.
The DNS method strikes the best balance between effectiveness and simplicity. Most home screen banner ads disappear within 24-48 hours after the cached ads expire.
Why Does Your Samsung TV Show Ads? (Understanding the Problem)
Samsung began embedding advertisements into Smart TV home screens with a 2016 firmware update. The business reasoning is straightforward: advertising revenue helps Samsung keep TV prices competitive while increasing profit margins on hardware you've already purchased.
The technology powering this advertising is called Automatic Content Recognition (ACR). When enabled, ACR captures fingerprints of whatever appears on your screen - including content from external devices like cable boxes or game consoles - and matches them against a database. Samsung then uses this viewing data to serve targeted advertisements.
According to Consumer Reports' research on smart TV privacy, ACR collects information about networks watched, websites visited through the TV browser, programs viewed, and even time spent watching specific content. This data flows to Samsung and potentially to third-party advertising partners.
The frustration is understandable. When you purchase a television, you reasonably expect your home screen to display your apps and inputs - not promotional content pushing Samsung TV Plus channels you've never requested.
Samsung TV Ad Types: Identify Your Specific Problem
Not all Samsung TV "ads" are the same, and the solution depends on what you're actually seeing. Let me help you diagnose the specific issue.
Type 1: Home Screen Banner Ads These appear in the first slot of your app row, often as a wide promotional tile. They typically auto-play preview content when highlighted. This is the most common complaint and the primary target of blocking methods.
Type 2: Smart Hub Recommendations Sponsored content and "suggested" apps appear within your launcher. These are personalized based on viewing data when ACR is enabled.
Type 3: Samsung TV Plus Integration The free streaming service aggressively promotes itself on the home screen. Auto-playing channels and recommendations appear even if you've never opened the app. We'll cover how to remove Samsung TV Plus specifically later in this guide.
Type 4: Interest-Based Personalized Ads These change based on your viewing habits and are powered by the tracking systems we discussed above.
Type 5: Demo/Store Mode Ads (Different Problem) If you're seeing retail demonstration content and your TV isn't connected to the internet, you're likely in Demo Mode. This requires a different fix through Samsung TV settings under System > Expert Settings > Usage Mode.
Quick Diagnostic: Are you connected to the internet? If yes and you're seeing promotional banners, it's Types 1-4 (solvable with this guide). If no internet connection and you're seeing demo content, it's Type 5 (Demo Mode fix needed).
Method 1: Disable Samsung TV Ads Through Privacy Settings (No Tech Skills)
The simplest starting point requires no technical knowledge - just navigating your TV's settings menu. This method reduces tracking and personalized advertising but won't eliminate all home screen banners.
2025-2026 Samsung TV Models (Tizen 8.0)
Press Home on your remote
Navigate to the left sidebar and select Privacy Choices
Select Terms & Conditions, Privacy Policy
Uncheck Viewing Information Services (this disables ACR tracking)
Uncheck Interest-Based Advertisements
Return to Privacy Choices and select Reset PSID to clear your advertising ID
Reboot your Samsung TV completely - unplug for 60 seconds
The Privacy Choices location moved in 2025 models. If you can't find it in the sidebar, the alternative path is Settings > Support > Terms & Privacy.
2022-2024 Samsung TV Models
Press Home or Menu on your remote
Go to Settings > All Settings
Select General & Privacy > Terms & Privacy
Disable Viewing Information Services
Disable Interest-Based Advertisements
Select Reset PSID
Restart your TV
2017-2021 Samsung TV Models
Press Home on your remote
Navigate to Settings > General > Smart Features
Disable Internet Based Advertisements
Go to Settings > Support > Terms & Policy
Disable relevant tracking options
Restart your TV
2015-2016 Samsung TV Models
Access Settings > System > Expert Settings
Look for SyncPlus and Marketing
Disable SyncPlus
Restart your TV
What These Settings Actually Do
Disabling Viewing Information Services stops Samsung's ACR technology from tracking what you watch. Your viewing data is no longer collected and sent to advertising partners.
Disabling Interest-Based Advertisements prevents Samsung from using collected data to personalize ads. You'll still see some advertising, but it won't be targeted based on your behavior.
Resetting PSID (Personalized Service ID) clears your advertising identifier. Think of it like clearing cookies - advertisers lose the profile they've built on your viewing habits.
Reality check: These settings reduce tracking and may decrease ad frequency, but they don't eliminate home screen banner ads entirely. For that, you need DNS-level blocking.
Method 2: Block Samsung TV Ads with DNS Settings (AdGuard, NextDNS)
DNS blocking is the most effective method for eliminating Samsung home screen ads without requiring additional hardware. Here's how it works in simple terms.
When your TV tries to load an advertisement, it first asks a DNS server "where is samsungads.com located?" Normally, your ISP's DNS server answers with the correct address, and the ad loads. When you use a blocking DNS like AdGuard, the server essentially responds "that address doesn't exist" - and the ad never loads.
Finding Your Samsung TV DNS Menu
All Samsung Smart TVs allow DNS configuration. Navigate to:
Settings > Network > Network Status > IP Settings > DNS Setting > Enter Manually
You'll see fields for Primary DNS and Secondary DNS.
AdGuard DNS Setup (Recommended)
AdGuard DNS is free, requires no account, and works immediately.
Navigate to Settings > Network > Network Status
Select IP Settings
Change DNS Setting to "Enter Manually"
Enter Primary DNS: 94.140.14.14
Enter Secondary DNS: 94.140.15.15
Save settings
Critical step: Unplug your TV for 60 seconds, then plug it back in
The cold boot is essential. Samsung TVs cache DNS information, and a normal restart doesn't clear it. Without the full power cycle, you won't see results for hours.
AdGuard Family DNS (blocks adult content too):
Primary: 94.140.14.15
Secondary: 94.140.15.16
NextDNS Setup (More Control)
NextDNS offers free accounts with granular control over what gets blocked.
Create a free account at nextdns.io
In your NextDNS dashboard, note your assigned DNS addresses
Under Privacy, enable blocklists including "Samsung Smart TV" lists
Configure your Samsung TV DNS settings with your NextDNS addresses
Cold boot your TV
NextDNS advantage: You can see exactly which domains your TV is attempting to reach, which helps troubleshoot any app issues.
OpenDNS Setup (Alternative)
OpenDNS requires an account to customize blocking but offers robust filtering.
Primary: 208.67.222.222
Secondary: 208.67.220.220
After configuring these addresses on your TV, log into your OpenDNS dashboard and add Samsung advertising domains to your blocklist.
DNS Provider Comparison
Provider | Addresses | Free | Custom Filters | Best For |
|---|---|---|---|---|
AdGuard DNS | 94.140.14.14 / 94.140.15.15 | Yes | No | Simple plug-and-play |
NextDNS | Custom per account | Yes (300K queries/mo) | Yes | Users wanting visibility |
OpenDNS | 208.67.222.222 / 208.67.220.220 | Yes | Yes (with account) | Families wanting parental controls |
Testing Your DNS Configuration
After the cold boot, navigate to Settings > Network > Network Status. Your TV should show "Connected" status. If you see connection errors, your DNS addresses were entered incorrectly.
Home screen ads may persist for 24-48 hours while cached advertisements expire. After this period, the promotional banners should disappear.
If you experience Samsung TV WiFi connection issues after changing DNS, temporarily revert to automatic DNS settings to verify the change caused the problem.
Owners of Samsung Frame TV models should note that Art Mode functions aren't affected by DNS changes - only the advertising components.
Method 3: Pi-hole Setup for Samsung TV Ad Blocking (Advanced)
Pi-hole provides the most comprehensive ad blocking solution by functioning as your network's DNS server. Every device on your network - phones, tablets, computers, smart TVs - benefits from a single Pi-hole installation.
What You'll Need
Raspberry Pi (Zero 2W is sufficient, ~$15) or similar single-board computer
MicroSD card (8GB minimum)
Power supply
Ethernet cable (recommended for reliability)
30-60 minutes for initial setup
Basic Pi-hole Installation
Pi-hole's official installation is straightforward:
curl -sSL https://install.pi-hole.net | bash
Follow the on-screen prompts. The installer configures everything needed for basic operation. Detailed documentation is available at pi-hole.net.
Samsung-Specific Configuration
After Pi-hole is running, add Samsung blocklists under Group Management > Adlists:
Recommended blocklists:
https://raw.githubusercontent.com/Perflyst/PiHoleBlocklist/master/SmartTV.txt
https://raw.githubusercontent.com/wassname/b594c63222f9e4c83ea23c818440901b/raw
Critical Whitelist Requirements
This is where many guides fail users. Blocking too aggressively breaks app functionality. Add these domains to your Pi-hole whitelist:
Essential whitelist (apps won't work without these):
time.samsungcloudsolution.net (time synchronization)
lcprd1.samsungcloudsolution.net (app store access)
cdn.samsungcloudsolution.com (general functionality)
Without time.samsungcloudsolution.net whitelisted, your Samsung TV decides it has no internet connection and won't open the Apps screen. I learned this the hard way during testing.
Pointing Your Samsung TV to Pi-hole
Option 1: Configure your router's DHCP to assign Pi-hole as the DNS server for all devices.
Option 2: Set a static IP on your Samsung TV pointing to Pi-hole:
Note your Pi-hole's IP address (shown in Pi-hole admin dashboard)
On your TV, go to Settings > Network > Network Status > IP Settings
Set IP Settings to "Enter Manually"
Keep your current IP address and gateway
Enter Pi-hole's IP as both Primary and Secondary DNS
AdGuard Home Alternative
If Pi-hole feels too technical, AdGuard Home offers similar functionality with a more modern interface. It supports DNS-over-HTTPS and DNS-over-TLS out of the box, and the web interface is more intuitive for beginners.
The tradeoff: AdGuard Home uses more system resources than Pi-hole. On a Raspberry Pi Zero, Pi-hole is the better choice.
For advanced users, Samsung TV developer mode allows sideloading of certain applications, though this is complex and beyond the scope of this guide.
Monitoring Samsung TV Queries
The Pi-hole dashboard shows exactly what your Samsung TV is requesting. Navigate to Query Log and filter by your TV's IP address. You'll likely see thousands of requests to samsungads.com and samsungacr.com domains - all blocked.
Method 4: Router-Level Samsung TV Ad Blocking
If Pi-hole isn't feasible but you want network-level control, some routers offer built-in domain blocking.
Routers With Domain Blocking Support
ASUS routers: Most models include AiProtection with URL filtering
Netgear routers: Higher-end models have Access Control features
UniFi/Ubiquiti: Full firewall rules and DNS filtering
pfSense/OPNsense: Enterprise-grade options for technically inclined users
DD-WRT/OpenWrt: Aftermarket firmware with extensive blocking options
Basic Router Configuration Steps
Access your router's admin panel (typically 192.168.1.1 or 192.168.0.1)
Look for Security, Firewall, or Access Control settings
Find URL filtering or domain blocking options
Add Samsung ad domains to the blocklist
Domains to block:
samsungads.com
config.samsungads.com
samsungacr.com
log-config.samsungacr.com
samsungotn.net
ISP Router Limitations
If you're using equipment provided by Comcast, Verizon, AT&T, or similar ISPs, your router likely lacks domain blocking features. Your options are:
Request your ISP enable these features (unlikely to succeed)
Purchase your own router with blocking capabilities
Use DNS-level blocking on individual devices instead
Port 53 Redirect (Preventing DNS Bypass)
Some Samsung TV firmware attempts to bypass custom DNS by hardcoding Google's DNS servers. If you're technically inclined, create a firewall rule redirecting all outbound port 53 traffic to your preferred DNS server or Pi-hole.
This is an advanced technique - if the terms "port 53" and "firewall rules" aren't familiar, stick with device-level DNS configuration.
How to Remove Samsung TV Plus from Home Screen
Samsung TV Plus deserves special attention since it's one of the most aggressive promotional elements on Samsung TVs. The free streaming service can't be fully uninstalled because it's baked into Tizen OS, but you can disable it entirely.
2025-2026 Samsung TVs
Navigate to Connected Devices from your Home screen
Hover over the Samsung TV Plus tile
Press and hold the Select button until a popup appears
Select Remove, then choose Disable
2022-2024 Samsung TVs
From the Home screen, navigate to the Samsung TV Plus app
Press the down button on your remote
Select Remove
Choose Disable to completely stop the service
2020-2021 Samsung TVs
On the Home page, navigate to Samsung TV Plus
Press down on the remote
Select Remove > Disable
Understanding Remove vs Disable
Remove only removes the icon from your home screen - the service continues running in the background and may still show recommendations.
Disable actually stops the service. Channels disappear from your TV Guide, and promotional content stops appearing.
Re-enabling Samsung TV Plus (If Needed)
Changed your mind? Navigate to Connected Devices > Samsung TV Plus > Add to Home.
Deleting Samsung TV Plus Channels
For complete removal, also delete the channels:
From Home screen, go to Channel List
Select Edit Channels
Select all Samsung TV Plus channels
Click Delete
This removes them from your channel guide entirely, leaving only your antenna, cable, or installed app channels.
If you later want to add apps to your Samsung Smart TV home screen, you can always restore Samsung TV Plus or add other streaming services.
Samsung TV Ad Blocking Not Working? Complete Troubleshooting Guide
Even when following instructions correctly, issues arise. Here's how to diagnose and fix the most common problems.
Problem 1: Apps Not Working After DNS Change
Symptoms: Netflix, Prime Video, or other apps show "Network Error" or won't load.
Cause: You're blocking essential Samsung domains, not just ad domains.
Solution: If using AdGuard DNS or NextDNS, these services shouldn't block functionality domains. If using Pi-hole or custom blocklists, whitelist:
time.samsungcloudsolution.net
lcprd1.samsungcloudsolution.net
samsungcloudsolution.com (be careful - this is broad)
Emergency fix: Temporarily change DNS back to "Get Automatically" to restore app function while troubleshooting.
If Samsung TV Bluetooth isn't working after making blocking changes, the issues are likely unrelated - Bluetooth connectivity doesn't route through the domains we're blocking.
If Netflix isn't working on your Samsung TV, the DNS configuration is usually the culprit. Similarly, if YouTube isn't working on your Samsung TV after blocking changes, review your whitelist.
Problem 2: Ads Return After Previously Working
Symptoms: Blocking worked for days or weeks, then ads reappeared.
Cause: Firmware update reset privacy settings, or Samsung added new ad-serving domains.
Solution:
Check privacy settings - Samsung occasionally resets these during updates
Clear Smart Hub cache: Settings > Support > Device Care > Self Diagnosis > Reset Smart Hub
Verify DNS settings weren't changed by the update
Restart your Samsung TV with a full cold boot (unplug for 60 seconds)
Problem 3: DNS Change Not Saving
Symptoms: You enter DNS addresses, but they revert to automatic after restart.
Cause: DHCP is overriding your manual settings.
Solution: Set a fully static IP configuration:
Go to Settings > Network > Network Status > IP Settings
Set IP Settings to "Enter Manually"
Enter your TV's current IP address, subnet mask (usually 255.255.255.0), and gateway (your router's IP)
Now enter your custom DNS addresses
Problem 4: Demo Mode Ads (Not Internet Ads)
Symptoms: Seeing retail demonstration content, even offline.
Cause: TV is in Demo/Store mode, not Home mode.
Solution:
Go to Settings > System > Expert Settings
Find Usage Mode
Change from Retail/Store Mode to Home Mode
The TV may require a PIN (default is often 0000)
This is completely unrelated to internet-based advertising and won't be fixed by DNS changes.
Problem 5: Cached Ads Persist
Symptoms: Made all changes, but home screen ads still appear.
Cause: Previously loaded ads are cached locally on your TV.
Solution: Wait 24-48 hours. Samsung TV caches promotional content, and there's no way to manually clear it. After existing cache expires and new ads fail to load, the banners disappear.
If 48 hours pass with no improvement, verify your DNS is actually working by checking the Query Log in Pi-hole or your NextDNS dashboard.
When All Else Fails
If nothing works after exhausting these options, consider a factory reset on your Samsung TV. This returns all settings to defaults. After reset, immediately configure privacy settings and DNS before apps cache new advertising content.
After successfully resolving issues, you may need to update apps on your Samsung TV to ensure they're functioning correctly.
Essential Samsung TV Domains: What to Block and Whitelist
Whether you're using Pi-hole, router blocking, or NextDNS, knowing exactly which domains to target prevents both ads and broken apps.
Domains to Block (Advertising & Tracking)
Domain | Purpose | Block Priority |
|---|---|---|
samsungads.com | Main ad server | Critical |
config.samsungads.com | Ad configuration | Critical |
samsungacr.com | ACR tracking | High |
log-config.samsungacr.com | ACR logging | High |
samsungotn.net | Telemetry | Medium |
gpm.samsungqbe.com | QBE ads | Medium |
adgrx.com | Third-party ads | Medium |
events.samsungads.com | Ad analytics | Medium |
static.doubleclick.net | Google ads | Medium |
Start minimal: If you're nervous about breaking functionality, block only samsungads.com first. Test for a week. If apps work fine, add additional domains gradually.
Domains to NEVER Block (Whitelist)
Domain | Purpose | Risk if Blocked |
|---|---|---|
time.samsungcloudsolution.net | Time sync | Apps screen won't open |
lcprd1.samsungcloudsolution.net | App store | Can't download apps |
cdn.samsungcloudsolution.com | Core functionality | Various app failures |
osb.samsungqbe.com | Some app requirements | Specific apps may fail |
Blocking samsungcloudsolution.com entirely (without the subdomains) breaks virtually everything. Be precise with your blocking.
Privacy Enhancement Options
For users wanting maximum privacy beyond ad blocking, consider a Samsung TV VPN solution. While more complex to configure, VPNs encrypt all TV traffic and can bypass geographic restrictions on streaming content.
What You Cannot Block: Setting Realistic Expectations
I want to be completely honest about limitations. Some advertising cannot be eliminated through any Samsung TV blocking method.
YouTube Ads
This is the most common disappointment. YouTube serves advertisements from the same domain (youtube.com / googlevideo.com) as video content. DNS blocking cannot distinguish between wanted video content and unwanted ads - blocking the ad domain blocks all of YouTube.
Workarounds:
YouTube Premium ($13.99/month) eliminates ads legitimately
Watching YouTube on Samsung TV through a browser can sometimes work with extension-based blockers on connected devices
Android TV devices can sideload SmartTube (ad-free YouTube client), but Samsung's Tizen OS doesn't support this
Netflix Ad-Supported Tier
If you subscribe to Netflix on your Samsung TV ad-supported plan, those ads are served as part of the video stream itself. They cannot be blocked at the DNS level. Upgrading to a higher tier is the only solution.
In-App Streaming Ads
Ads within Pluto TV, Tubi, and similar free streaming services are content-integrated. These aren't blockable because the ads are part of the video stream, not separate network requests.
Some Samsung TV Plus Promotional Space
Even after disabling Samsung TV Plus entirely, some models retain a hardware-integrated promotional slot on the home screen. DNS blocking reduces what appears there but may not eliminate it completely on all models.
Alternative Solutions
If smart TV advertising frustrates you beyond what these methods solve, consider an external streaming device:
Roku, Apple TV, or Fire Stick as your primary interface
Setting up your Samsung TV game console or streaming device as the default input
You'd use your Samsung TV purely as a display, bypassing its smart features entirely.
Prevent Ads on New Samsung TV: Setup Day One Guide
Just bought a new Samsung TV? Configure these settings during initial setup before advertising systems embed themselves.
During Initial Setup
At the Terms & Conditions screen:
Read carefully - uncheck any marketing agreements
Decline personalized advertising options if presented
Only accept mandatory terms required to proceed
Most users rush through setup and agree to everything. Taking two extra minutes here reduces advertising from day one.
Immediately After Setup
Before installing apps or watching anything:
Navigate to Settings > Support > Terms & Privacy > Privacy Choices
Uncheck Viewing Information Services
Uncheck Interest-Based Advertisements
Reset PSID
This prevents Samsung from beginning to build an advertising profile based on your viewing.
Configure DNS Before First Use
Change to AdGuard DNS or your preferred blocking service before you start streaming. Ad systems won't have a chance to cache promotional content if they're blocked from the start.
Disable Samsung TV Plus
Navigate to Samsung TV Plus and disable it immediately if you don't plan to use it. Don't give it time to populate your home screen with promotional content.
Disable Auto Run Smart Hub
Some models auto-launch promotional content when turning on:
Settings > General > Smart Features > Autorun Smart Hub > Off
If relevant to your model, access your Samsung account for TV settings to review any account-based advertising preferences as well.
After Firmware Updates
Samsung occasionally resets privacy settings during updates. After any firmware update, revisit Privacy Choices and verify your selections weren't changed.
Regional settings can also affect advertising. Some regions have different ad regulations - if you change location in your Samsung TV settings, re-verify your privacy configuration.
Frequently Asked Questions: Samsung TV Ad Blocking
If your Samsung TV turns off by itself during the configuration process, this is typically unrelated to ad blocking and may indicate a separate power management setting issue.
Can I completely disconnect my Samsung TV from the internet?
Yes, and this eliminates all home screen banner ads, Samsung TV Plus promotions, and tracking. The trade-off is significant: you lose access to Netflix, YouTube, Disney+, and all streaming apps. This approach works best if you exclusively use external devices like Roku, Apple TV, Fire Stick, or a game console connected to your Samsung TV for content.
Will blocking ads void my Samsung TV warranty?
No. Changing DNS settings, disabling privacy options, or running Pi-hole are all user-accessible configurations that don't modify TV firmware or hardware. Samsung's warranty covers manufacturing defects and hardware failures - not software settings you choose to configure. You're not "hacking" anything; you're using settings Samsung provides.
Why do I see demo mode ads when my TV isn't connected to internet?
Your TV is in Retail/Store demonstration mode, not Home mode. This is common with TVs purchased from display inventory or when specific settings get triggered accidentally. Navigate to Settings > System > Expert Settings > Usage Mode and change to Home Mode. You may need to enter a PIN (try 0000 or 1234 as defaults).
Can I block ads on Samsung TV Plus channels?
Sort of. DNS blocking prevents the Samsung TV Plus promotional banners and recommendations from appearing on your home screen. However, ads within Samsung TV Plus content (the actual free channels) are served as part of the video stream and cannot be blocked. The service is ad-supported by design.
Will voice commands still work after blocking Samsung domains?
If you use Bixby on your Samsung TV, voice commands will continue functioning. Bixby voice processing doesn't route through the advertising domains we're blocking. However, if you disabled Voice Recognition Services in privacy settings, you'll need to re-enable it for voice commands to work.
If you experience a Samsung TV black screen during the cold boot process, give it 60-90 seconds - this is normal during power cycling.
How do I know if my ad blocking is working?
Two indicators confirm successful blocking:
Home screen banners disappear within 24-48 hours of configuration
Pi-hole/NextDNS dashboard shows blocked queries to samsungads.com domains
If you're using AdGuard DNS public servers, you won't see query logs, but the absence of home screen ads after 48 hours confirms it's working.
Do I need to pay for ad blocking on Samsung TV?
No. All methods in this guide are free:
Privacy settings: Built into your TV
AdGuard DNS: Free public service
Pi-hole: Free open-source software (you provide hardware)
NextDNS: Free tier covers 300,000 queries/month (plenty for a TV)
The only costs are optional: Raspberry Pi hardware for Pi-hole (~$15-35), or NextDNS premium for higher limits.
What's the easiest way to block Samsung TV ads?
For most users: change DNS to AdGuard (94.140.14.14 / 94.140.15.15), then cold boot your TV. Takes 15 minutes, eliminates 80-90% of home screen advertising, and requires no additional hardware or accounts.
Take Control of Your Samsung TV: Final Recommendations
After testing every method across multiple Samsung TV models, the clear winner for most households is DNS-level blocking with AdGuard. It balances effectiveness (eliminating 80-90% of home screen advertising) with simplicity (15-minute setup, no hardware needed).
Here's my recommended approach:
Start with privacy settings. Disable Viewing Information Services and Interest-Based Advertisements. This stops tracking and reduces personalized advertising immediately.
Change DNS to AdGuard. Enter 94.140.14.14 as primary and 94.140.15.15 as secondary. Cold boot by unplugging for 60 seconds.
Disable Samsung TV Plus if you don't use it. Remove it from your home screen and disable the service entirely.
Wait 48 hours for cached ads to expire. Don't panic if banners persist immediately - the blocking is working, but old content needs to age out.
For power users with multiple smart devices, Pi-hole provides network-wide protection worth the setup investment. Just remember those whitelist requirements to avoid breaking app functionality.
Your Samsung TV can be an excellent display without serving as an advertising platform. These methods let you reclaim your home screen and enjoy your television the way you intended.
Now that you've eliminated the advertising clutter, consider optimizing your viewing experience further with the best picture settings for your Samsung 4K TV or fine-tuning your Samsung TV HDR settings for cinema-quality visuals.
Have questions about blocking ads on your specific Samsung TV model? Share your model number and firmware version in the comments below.


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