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Contents0/70
Quick Fix: How to Block Ads on Samsung TV (3 Methods)Why Does Your Samsung TV Show Ads? (Understanding the Problem)Samsung TV Ad Types: Identify Your Specific ProblemMethod 1: Disable Samsung TV Ads Through Privacy Settings (No Tech Skills)→2025-2026 Samsung TV Models (Tizen 8.0)→2022-2024 Samsung TV Models→2017-2021 Samsung TV Models→2015-2016 Samsung TV Models→What These Settings Actually DoMethod 2: Block Samsung TV Ads with DNS Settings (AdGuard, NextDNS)→Finding Your Samsung TV DNS Menu→AdGuard DNS Setup (Recommended)→NextDNS Setup (More Control)→OpenDNS Setup (Alternative)→DNS Provider Comparison→Testing Your DNS ConfigurationMethod 3: Pi-hole Setup for Samsung TV Ad Blocking (Advanced)→What You'll Need→Basic Pi-hole Installation→Samsung-Specific Configuration→Critical Whitelist Requirements→Pointing Your Samsung TV to Pi-hole→AdGuard Home Alternative→Monitoring Samsung TV QueriesMethod 4: Router-Level Samsung TV Ad Blocking→Routers With Domain Blocking Support→Basic Router Configuration Steps→ISP Router Limitations→Port 53 Redirect (Preventing DNS Bypass)How to Remove Samsung TV Plus from Home Screen→2025-2026 Samsung TVs→2022-2024 Samsung TVs→2020-2021 Samsung TVs→Understanding Remove vs Disable→Re-enabling Samsung TV Plus (If Needed)→Deleting Samsung TV Plus ChannelsSamsung TV Ad Blocking Not Working? Complete Troubleshooting Guide→Problem 1: Apps Not Working After DNS Change→Problem 2: Ads Return After Previously Working→Problem 3: DNS Change Not Saving→Problem 4: Demo Mode Ads (Not Internet Ads)→Problem 5: Cached Ads Persist→When All Else FailsEssential Samsung TV Domains: What to Block and Whitelist→Domains to Block (Advertising & Tracking)→Domains to NEVER Block (Whitelist)→Privacy Enhancement OptionsWhat You Cannot Block: Setting Realistic Expectations→YouTube Ads→Netflix Ad-Supported Tier→In-App Streaming Ads→Some Samsung TV Plus Promotional Space→Alternative SolutionsPrevent Ads on New Samsung TV: Setup Day One Guide→During Initial Setup→Immediately After Setup→Configure DNS Before First Use→Disable Samsung TV Plus→Disable Auto Run Smart Hub→After Firmware UpdatesFrequently Asked Questions: Samsung TV Ad Blocking→Can I completely disconnect my Samsung TV from the internet?→Will blocking ads void my Samsung TV warranty?→Why do I see demo mode ads when my TV isn't connected to internet?→Can I block ads on Samsung TV Plus channels?→Will voice commands still work after blocking Samsung domains?→How do I know if my ad blocking is working?→Do I need to pay for ad blocking on Samsung TV?→What's the easiest way to block Samsung TV ads?Take Control of Your Samsung TV: Final Recommendations
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How to Block Ads on Samsung TV: The Complete 2026 Guide (All Methods Tested)

Learn how to block ads on Samsung TV using DNS, Pi-hole, or TV settings. Step-by-step guide for all Samsung models (2015-2026) with troubleshooting tips.

Aman Singh
Written by Aman Singh
Aman Singh
Written by

Aman Singh

Passionate about technology and helping readers make informed decisions about their gadget purchases.

Last updated on March 13, 2026
How to Block Ads on Samsung TV: The Complete 2026 Guide (All Methods Tested)

When you buy through links on our site, we may earn an affiliate commission (at no extra charge), which we use to fund new product tests. Learn more.

Your Samsung TV home screen shouldn't feel like a billboard. Yet here you are, watching auto-playing promotional content every time you turn on your television - a device you already paid good money for.

After testing Samsung TV ad blocker methods across QN90B, S95D, and Frame TV models over 30+ days, I can confirm that eliminating most Samsung home screen ads is absolutely achievable. The right approach depends on your technical comfort level and how aggressive you want your blocking to be.

This guide covers every working method for 2025-2026 Samsung TVs, from simple settings changes to network-level blocking. Fair warning upfront: YouTube ads cannot be blocked at the DNS level since ads stream from the same servers as video content. Everything else? That's fixable.


Quick Fix: How to Block Ads on Samsung TV (3 Methods)

Don't want to read the entire guide? Here's what works:

Choose Your Method:

Method

Difficulty

Time

Effectiveness

Best For

TV Privacy Settings

Beginner

5 min

40-60% reduction

Quick improvement without tech changes

DNS Blocking (AdGuard)

Intermediate

15 min

80-90% reduction

Most users wanting real results

Pi-hole Network Blocking

Advanced

1-2 hours

95%+ reduction

Tech-savvy users with multiple devices

Method 1 (Fastest): Navigate to Settings > Support > Terms & Privacy > Privacy Choices. Uncheck "Viewing Information Services" and "Interest-Based Advertisements." Takes five minutes.

Method 2 (Most Effective for Most Users): Change your Samsung TV DNS settings to AdGuard (94.140.14.14 / 94.140.15.15). This blocks ad domains before they reach your TV.

Method 3 (Network-Wide): Set up Pi-hole on a Raspberry Pi to block ads across all devices on your network, including your Samsung TV.

The DNS method strikes the best balance between effectiveness and simplicity. Most home screen banner ads disappear within 24-48 hours after the cached ads expire.


Why Does Your Samsung TV Show Ads? (Understanding the Problem)

Samsung began embedding advertisements into Smart TV home screens with a 2016 firmware update. The business reasoning is straightforward: advertising revenue helps Samsung keep TV prices competitive while increasing profit margins on hardware you've already purchased.

The technology powering this advertising is called Automatic Content Recognition (ACR). When enabled, ACR captures fingerprints of whatever appears on your screen - including content from external devices like cable boxes or game consoles - and matches them against a database. Samsung then uses this viewing data to serve targeted advertisements.

According to Consumer Reports' research on smart TV privacy, ACR collects information about networks watched, websites visited through the TV browser, programs viewed, and even time spent watching specific content. This data flows to Samsung and potentially to third-party advertising partners.

The frustration is understandable. When you purchase a television, you reasonably expect your home screen to display your apps and inputs - not promotional content pushing Samsung TV Plus channels you've never requested.


Samsung TV Ad Types: Identify Your Specific Problem

Not all Samsung TV "ads" are the same, and the solution depends on what you're actually seeing. Let me help you diagnose the specific issue.

Type 1: Home Screen Banner Ads These appear in the first slot of your app row, often as a wide promotional tile. They typically auto-play preview content when highlighted. This is the most common complaint and the primary target of blocking methods.

Type 2: Smart Hub Recommendations Sponsored content and "suggested" apps appear within your launcher. These are personalized based on viewing data when ACR is enabled.

Type 3: Samsung TV Plus Integration The free streaming service aggressively promotes itself on the home screen. Auto-playing channels and recommendations appear even if you've never opened the app. We'll cover how to remove Samsung TV Plus specifically later in this guide.

Type 4: Interest-Based Personalized Ads These change based on your viewing habits and are powered by the tracking systems we discussed above.

Type 5: Demo/Store Mode Ads (Different Problem) If you're seeing retail demonstration content and your TV isn't connected to the internet, you're likely in Demo Mode. This requires a different fix through Samsung TV settings under System > Expert Settings > Usage Mode.

Quick Diagnostic: Are you connected to the internet? If yes and you're seeing promotional banners, it's Types 1-4 (solvable with this guide). If no internet connection and you're seeing demo content, it's Type 5 (Demo Mode fix needed).


Method 1: Disable Samsung TV Ads Through Privacy Settings (No Tech Skills)

The simplest starting point requires no technical knowledge - just navigating your TV's settings menu. This method reduces tracking and personalized advertising but won't eliminate all home screen banners.

2025-2026 Samsung TV Models (Tizen 8.0)

  1. Press Home on your remote

  2. Navigate to the left sidebar and select Privacy Choices

  3. Select Terms & Conditions, Privacy Policy

  4. Uncheck Viewing Information Services (this disables ACR tracking)

  5. Uncheck Interest-Based Advertisements

  6. Return to Privacy Choices and select Reset PSID to clear your advertising ID

  7. Reboot your Samsung TV completely - unplug for 60 seconds

The Privacy Choices location moved in 2025 models. If you can't find it in the sidebar, the alternative path is Settings > Support > Terms & Privacy.

2022-2024 Samsung TV Models

  1. Press Home or Menu on your remote

  2. Go to Settings > All Settings

  3. Select General & Privacy > Terms & Privacy

  4. Disable Viewing Information Services

  5. Disable Interest-Based Advertisements

  6. Select Reset PSID

  7. Restart your TV

2017-2021 Samsung TV Models

  1. Press Home on your remote

  2. Navigate to Settings > General > Smart Features

  3. Disable Internet Based Advertisements

  4. Go to Settings > Support > Terms & Policy

  5. Disable relevant tracking options

  6. Restart your TV

2015-2016 Samsung TV Models

  1. Access Settings > System > Expert Settings

  2. Look for SyncPlus and Marketing

  3. Disable SyncPlus

  4. Restart your TV

What These Settings Actually Do

Disabling Viewing Information Services stops Samsung's ACR technology from tracking what you watch. Your viewing data is no longer collected and sent to advertising partners.

Disabling Interest-Based Advertisements prevents Samsung from using collected data to personalize ads. You'll still see some advertising, but it won't be targeted based on your behavior.

Resetting PSID (Personalized Service ID) clears your advertising identifier. Think of it like clearing cookies - advertisers lose the profile they've built on your viewing habits.

Reality check: These settings reduce tracking and may decrease ad frequency, but they don't eliminate home screen banner ads entirely. For that, you need DNS-level blocking.


Method 2: Block Samsung TV Ads with DNS Settings (AdGuard, NextDNS)

DNS blocking is the most effective method for eliminating Samsung home screen ads without requiring additional hardware. Here's how it works in simple terms.

When your TV tries to load an advertisement, it first asks a DNS server "where is samsungads.com located?" Normally, your ISP's DNS server answers with the correct address, and the ad loads. When you use a blocking DNS like AdGuard, the server essentially responds "that address doesn't exist" - and the ad never loads.

Finding Your Samsung TV DNS Menu

All Samsung Smart TVs allow DNS configuration. Navigate to:

Settings > Network > Network Status > IP Settings > DNS Setting > Enter Manually

You'll see fields for Primary DNS and Secondary DNS.

AdGuard DNS Setup (Recommended)

AdGuard DNS is free, requires no account, and works immediately.

  1. Navigate to Settings > Network > Network Status

  2. Select IP Settings

  3. Change DNS Setting to "Enter Manually"

  4. Enter Primary DNS: 94.140.14.14

  5. Enter Secondary DNS: 94.140.15.15

  6. Save settings

  7. Critical step: Unplug your TV for 60 seconds, then plug it back in

The cold boot is essential. Samsung TVs cache DNS information, and a normal restart doesn't clear it. Without the full power cycle, you won't see results for hours.

AdGuard Family DNS (blocks adult content too):

  • Primary: 94.140.14.15

  • Secondary: 94.140.15.16

NextDNS Setup (More Control)

NextDNS offers free accounts with granular control over what gets blocked.

  1. Create a free account at nextdns.io

  2. In your NextDNS dashboard, note your assigned DNS addresses

  3. Under Privacy, enable blocklists including "Samsung Smart TV" lists

  4. Configure your Samsung TV DNS settings with your NextDNS addresses

  5. Cold boot your TV

NextDNS advantage: You can see exactly which domains your TV is attempting to reach, which helps troubleshoot any app issues.

OpenDNS Setup (Alternative)

OpenDNS requires an account to customize blocking but offers robust filtering.

  • Primary: 208.67.222.222

  • Secondary: 208.67.220.220

After configuring these addresses on your TV, log into your OpenDNS dashboard and add Samsung advertising domains to your blocklist.

DNS Provider Comparison

Provider

Addresses

Free

Custom Filters

Best For

AdGuard DNS

94.140.14.14 / 94.140.15.15

Yes

No

Simple plug-and-play

NextDNS

Custom per account

Yes (300K queries/mo)

Yes

Users wanting visibility

OpenDNS

208.67.222.222 / 208.67.220.220

Yes

Yes (with account)

Families wanting parental controls

Testing Your DNS Configuration

After the cold boot, navigate to Settings > Network > Network Status. Your TV should show "Connected" status. If you see connection errors, your DNS addresses were entered incorrectly.

Home screen ads may persist for 24-48 hours while cached advertisements expire. After this period, the promotional banners should disappear.

If you experience Samsung TV WiFi connection issues after changing DNS, temporarily revert to automatic DNS settings to verify the change caused the problem.

Owners of Samsung Frame TV models should note that Art Mode functions aren't affected by DNS changes - only the advertising components.


Method 3: Pi-hole Setup for Samsung TV Ad Blocking (Advanced)

Pi-hole provides the most comprehensive ad blocking solution by functioning as your network's DNS server. Every device on your network - phones, tablets, computers, smart TVs - benefits from a single Pi-hole installation.

What You'll Need

  • Raspberry Pi (Zero 2W is sufficient, ~$15) or similar single-board computer

  • MicroSD card (8GB minimum)

  • Power supply

  • Ethernet cable (recommended for reliability)

  • 30-60 minutes for initial setup

Basic Pi-hole Installation

Pi-hole's official installation is straightforward:

SQL
curl -sSL https://install.pi-hole.net | bash

Follow the on-screen prompts. The installer configures everything needed for basic operation. Detailed documentation is available at pi-hole.net.

Samsung-Specific Configuration

After Pi-hole is running, add Samsung blocklists under Group Management > Adlists:

Recommended blocklists:

Auto Detect
https://raw.githubusercontent.com/Perflyst/PiHoleBlocklist/master/SmartTV.txt
https://raw.githubusercontent.com/wassname/b594c63222f9e4c83ea23c818440901b/raw

Critical Whitelist Requirements

This is where many guides fail users. Blocking too aggressively breaks app functionality. Add these domains to your Pi-hole whitelist:

Essential whitelist (apps won't work without these):

  • time.samsungcloudsolution.net (time synchronization)

  • lcprd1.samsungcloudsolution.net (app store access)

  • cdn.samsungcloudsolution.com (general functionality)

Without time.samsungcloudsolution.net whitelisted, your Samsung TV decides it has no internet connection and won't open the Apps screen. I learned this the hard way during testing.

Pointing Your Samsung TV to Pi-hole

Option 1: Configure your router's DHCP to assign Pi-hole as the DNS server for all devices.

Option 2: Set a static IP on your Samsung TV pointing to Pi-hole:

  1. Note your Pi-hole's IP address (shown in Pi-hole admin dashboard)

  2. On your TV, go to Settings > Network > Network Status > IP Settings

  3. Set IP Settings to "Enter Manually"

  4. Keep your current IP address and gateway

  5. Enter Pi-hole's IP as both Primary and Secondary DNS

AdGuard Home Alternative

If Pi-hole feels too technical, AdGuard Home offers similar functionality with a more modern interface. It supports DNS-over-HTTPS and DNS-over-TLS out of the box, and the web interface is more intuitive for beginners.

The tradeoff: AdGuard Home uses more system resources than Pi-hole. On a Raspberry Pi Zero, Pi-hole is the better choice.

For advanced users, Samsung TV developer mode allows sideloading of certain applications, though this is complex and beyond the scope of this guide.

Monitoring Samsung TV Queries

The Pi-hole dashboard shows exactly what your Samsung TV is requesting. Navigate to Query Log and filter by your TV's IP address. You'll likely see thousands of requests to samsungads.com and samsungacr.com domains - all blocked.


Method 4: Router-Level Samsung TV Ad Blocking

If Pi-hole isn't feasible but you want network-level control, some routers offer built-in domain blocking.

Routers With Domain Blocking Support

  • ASUS routers: Most models include AiProtection with URL filtering

  • Netgear routers: Higher-end models have Access Control features

  • UniFi/Ubiquiti: Full firewall rules and DNS filtering

  • pfSense/OPNsense: Enterprise-grade options for technically inclined users

  • DD-WRT/OpenWrt: Aftermarket firmware with extensive blocking options

Basic Router Configuration Steps

  1. Access your router's admin panel (typically 192.168.1.1 or 192.168.0.1)

  2. Look for Security, Firewall, or Access Control settings

  3. Find URL filtering or domain blocking options

  4. Add Samsung ad domains to the blocklist

Domains to block:

  • samsungads.com

  • config.samsungads.com

  • samsungacr.com

  • log-config.samsungacr.com

  • samsungotn.net

ISP Router Limitations

If you're using equipment provided by Comcast, Verizon, AT&T, or similar ISPs, your router likely lacks domain blocking features. Your options are:

  1. Request your ISP enable these features (unlikely to succeed)

  2. Purchase your own router with blocking capabilities

  3. Use DNS-level blocking on individual devices instead

Port 53 Redirect (Preventing DNS Bypass)

Some Samsung TV firmware attempts to bypass custom DNS by hardcoding Google's DNS servers. If you're technically inclined, create a firewall rule redirecting all outbound port 53 traffic to your preferred DNS server or Pi-hole.

This is an advanced technique - if the terms "port 53" and "firewall rules" aren't familiar, stick with device-level DNS configuration.


How to Remove Samsung TV Plus from Home Screen

Samsung TV Plus deserves special attention since it's one of the most aggressive promotional elements on Samsung TVs. The free streaming service can't be fully uninstalled because it's baked into Tizen OS, but you can disable it entirely.

2025-2026 Samsung TVs

  1. Navigate to Connected Devices from your Home screen

  2. Hover over the Samsung TV Plus tile

  3. Press and hold the Select button until a popup appears

  4. Select Remove, then choose Disable

2022-2024 Samsung TVs

  1. From the Home screen, navigate to the Samsung TV Plus app

  2. Press the down button on your remote

  3. Select Remove

  4. Choose Disable to completely stop the service

2020-2021 Samsung TVs

  1. On the Home page, navigate to Samsung TV Plus

  2. Press down on the remote

  3. Select Remove > Disable

Understanding Remove vs Disable

Remove only removes the icon from your home screen - the service continues running in the background and may still show recommendations.

Disable actually stops the service. Channels disappear from your TV Guide, and promotional content stops appearing.

Re-enabling Samsung TV Plus (If Needed)

Changed your mind? Navigate to Connected Devices > Samsung TV Plus > Add to Home.

Deleting Samsung TV Plus Channels

For complete removal, also delete the channels:

  1. From Home screen, go to Channel List

  2. Select Edit Channels

  3. Select all Samsung TV Plus channels

  4. Click Delete

This removes them from your channel guide entirely, leaving only your antenna, cable, or installed app channels.

If you later want to add apps to your Samsung Smart TV home screen, you can always restore Samsung TV Plus or add other streaming services.


Samsung TV Ad Blocking Not Working? Complete Troubleshooting Guide

Even when following instructions correctly, issues arise. Here's how to diagnose and fix the most common problems.

Problem 1: Apps Not Working After DNS Change

Symptoms: Netflix, Prime Video, or other apps show "Network Error" or won't load.

Cause: You're blocking essential Samsung domains, not just ad domains.

Solution: If using AdGuard DNS or NextDNS, these services shouldn't block functionality domains. If using Pi-hole or custom blocklists, whitelist:

  • time.samsungcloudsolution.net

  • lcprd1.samsungcloudsolution.net

  • samsungcloudsolution.com (be careful - this is broad)

Emergency fix: Temporarily change DNS back to "Get Automatically" to restore app function while troubleshooting.

If Samsung TV Bluetooth isn't working after making blocking changes, the issues are likely unrelated - Bluetooth connectivity doesn't route through the domains we're blocking.

If Netflix isn't working on your Samsung TV, the DNS configuration is usually the culprit. Similarly, if YouTube isn't working on your Samsung TV after blocking changes, review your whitelist.

Problem 2: Ads Return After Previously Working

Symptoms: Blocking worked for days or weeks, then ads reappeared.

Cause: Firmware update reset privacy settings, or Samsung added new ad-serving domains.

Solution:

  1. Check privacy settings - Samsung occasionally resets these during updates

  2. Clear Smart Hub cache: Settings > Support > Device Care > Self Diagnosis > Reset Smart Hub

  3. Verify DNS settings weren't changed by the update

  4. Restart your Samsung TV with a full cold boot (unplug for 60 seconds)

Problem 3: DNS Change Not Saving

Symptoms: You enter DNS addresses, but they revert to automatic after restart.

Cause: DHCP is overriding your manual settings.

Solution: Set a fully static IP configuration:

  1. Go to Settings > Network > Network Status > IP Settings

  2. Set IP Settings to "Enter Manually"

  3. Enter your TV's current IP address, subnet mask (usually 255.255.255.0), and gateway (your router's IP)

  4. Now enter your custom DNS addresses

Problem 4: Demo Mode Ads (Not Internet Ads)

Symptoms: Seeing retail demonstration content, even offline.

Cause: TV is in Demo/Store mode, not Home mode.

Solution:

  1. Go to Settings > System > Expert Settings

  2. Find Usage Mode

  3. Change from Retail/Store Mode to Home Mode

  4. The TV may require a PIN (default is often 0000)

This is completely unrelated to internet-based advertising and won't be fixed by DNS changes.

Problem 5: Cached Ads Persist

Symptoms: Made all changes, but home screen ads still appear.

Cause: Previously loaded ads are cached locally on your TV.

Solution: Wait 24-48 hours. Samsung TV caches promotional content, and there's no way to manually clear it. After existing cache expires and new ads fail to load, the banners disappear.

If 48 hours pass with no improvement, verify your DNS is actually working by checking the Query Log in Pi-hole or your NextDNS dashboard.

When All Else Fails

If nothing works after exhausting these options, consider a factory reset on your Samsung TV. This returns all settings to defaults. After reset, immediately configure privacy settings and DNS before apps cache new advertising content.

After successfully resolving issues, you may need to update apps on your Samsung TV to ensure they're functioning correctly.


Essential Samsung TV Domains: What to Block and Whitelist

Whether you're using Pi-hole, router blocking, or NextDNS, knowing exactly which domains to target prevents both ads and broken apps.

Domains to Block (Advertising & Tracking)

Domain

Purpose

Block Priority

samsungads.com

Main ad server

Critical

config.samsungads.com

Ad configuration

Critical

samsungacr.com

ACR tracking

High

log-config.samsungacr.com

ACR logging

High

samsungotn.net

Telemetry

Medium

gpm.samsungqbe.com

QBE ads

Medium

adgrx.com

Third-party ads

Medium

events.samsungads.com

Ad analytics

Medium

static.doubleclick.net

Google ads

Medium

Start minimal: If you're nervous about breaking functionality, block only samsungads.com first. Test for a week. If apps work fine, add additional domains gradually.

Domains to NEVER Block (Whitelist)

Domain

Purpose

Risk if Blocked

time.samsungcloudsolution.net

Time sync

Apps screen won't open

lcprd1.samsungcloudsolution.net

App store

Can't download apps

cdn.samsungcloudsolution.com

Core functionality

Various app failures

osb.samsungqbe.com

Some app requirements

Specific apps may fail

Blocking samsungcloudsolution.com entirely (without the subdomains) breaks virtually everything. Be precise with your blocking.

Privacy Enhancement Options

For users wanting maximum privacy beyond ad blocking, consider a Samsung TV VPN solution. While more complex to configure, VPNs encrypt all TV traffic and can bypass geographic restrictions on streaming content.


What You Cannot Block: Setting Realistic Expectations

I want to be completely honest about limitations. Some advertising cannot be eliminated through any Samsung TV blocking method.

YouTube Ads

This is the most common disappointment. YouTube serves advertisements from the same domain (youtube.com / googlevideo.com) as video content. DNS blocking cannot distinguish between wanted video content and unwanted ads - blocking the ad domain blocks all of YouTube.

Workarounds:

  • YouTube Premium ($13.99/month) eliminates ads legitimately

  • Watching YouTube on Samsung TV through a browser can sometimes work with extension-based blockers on connected devices

  • Android TV devices can sideload SmartTube (ad-free YouTube client), but Samsung's Tizen OS doesn't support this

Netflix Ad-Supported Tier

If you subscribe to Netflix on your Samsung TV ad-supported plan, those ads are served as part of the video stream itself. They cannot be blocked at the DNS level. Upgrading to a higher tier is the only solution.

In-App Streaming Ads

Ads within Pluto TV, Tubi, and similar free streaming services are content-integrated. These aren't blockable because the ads are part of the video stream, not separate network requests.

Some Samsung TV Plus Promotional Space

Even after disabling Samsung TV Plus entirely, some models retain a hardware-integrated promotional slot on the home screen. DNS blocking reduces what appears there but may not eliminate it completely on all models.

Alternative Solutions

If smart TV advertising frustrates you beyond what these methods solve, consider an external streaming device:

  • Roku, Apple TV, or Fire Stick as your primary interface

  • Setting up your Samsung TV game console or streaming device as the default input

You'd use your Samsung TV purely as a display, bypassing its smart features entirely.


Prevent Ads on New Samsung TV: Setup Day One Guide

Just bought a new Samsung TV? Configure these settings during initial setup before advertising systems embed themselves.

During Initial Setup

At the Terms & Conditions screen:

  • Read carefully - uncheck any marketing agreements

  • Decline personalized advertising options if presented

  • Only accept mandatory terms required to proceed

Most users rush through setup and agree to everything. Taking two extra minutes here reduces advertising from day one.

Immediately After Setup

Before installing apps or watching anything:

  1. Navigate to Settings > Support > Terms & Privacy > Privacy Choices

  2. Uncheck Viewing Information Services

  3. Uncheck Interest-Based Advertisements

  4. Reset PSID

This prevents Samsung from beginning to build an advertising profile based on your viewing.

Configure DNS Before First Use

Change to AdGuard DNS or your preferred blocking service before you start streaming. Ad systems won't have a chance to cache promotional content if they're blocked from the start.

Disable Samsung TV Plus

Navigate to Samsung TV Plus and disable it immediately if you don't plan to use it. Don't give it time to populate your home screen with promotional content.

Disable Auto Run Smart Hub

Some models auto-launch promotional content when turning on:

Settings > General > Smart Features > Autorun Smart Hub > Off

If relevant to your model, access your Samsung account for TV settings to review any account-based advertising preferences as well.

After Firmware Updates

Samsung occasionally resets privacy settings during updates. After any firmware update, revisit Privacy Choices and verify your selections weren't changed.

Regional settings can also affect advertising. Some regions have different ad regulations - if you change location in your Samsung TV settings, re-verify your privacy configuration.


Frequently Asked Questions: Samsung TV Ad Blocking

If your Samsung TV turns off by itself during the configuration process, this is typically unrelated to ad blocking and may indicate a separate power management setting issue.

Can I completely disconnect my Samsung TV from the internet?

Yes, and this eliminates all home screen banner ads, Samsung TV Plus promotions, and tracking. The trade-off is significant: you lose access to Netflix, YouTube, Disney+, and all streaming apps. This approach works best if you exclusively use external devices like Roku, Apple TV, Fire Stick, or a game console connected to your Samsung TV for content.

Will blocking ads void my Samsung TV warranty?

No. Changing DNS settings, disabling privacy options, or running Pi-hole are all user-accessible configurations that don't modify TV firmware or hardware. Samsung's warranty covers manufacturing defects and hardware failures - not software settings you choose to configure. You're not "hacking" anything; you're using settings Samsung provides.

Why do I see demo mode ads when my TV isn't connected to internet?

Your TV is in Retail/Store demonstration mode, not Home mode. This is common with TVs purchased from display inventory or when specific settings get triggered accidentally. Navigate to Settings > System > Expert Settings > Usage Mode and change to Home Mode. You may need to enter a PIN (try 0000 or 1234 as defaults).

Can I block ads on Samsung TV Plus channels?

Sort of. DNS blocking prevents the Samsung TV Plus promotional banners and recommendations from appearing on your home screen. However, ads within Samsung TV Plus content (the actual free channels) are served as part of the video stream and cannot be blocked. The service is ad-supported by design.

Will voice commands still work after blocking Samsung domains?

If you use Bixby on your Samsung TV, voice commands will continue functioning. Bixby voice processing doesn't route through the advertising domains we're blocking. However, if you disabled Voice Recognition Services in privacy settings, you'll need to re-enable it for voice commands to work.

If you experience a Samsung TV black screen during the cold boot process, give it 60-90 seconds - this is normal during power cycling.

How do I know if my ad blocking is working?

Two indicators confirm successful blocking:

  1. Home screen banners disappear within 24-48 hours of configuration

  2. Pi-hole/NextDNS dashboard shows blocked queries to samsungads.com domains

If you're using AdGuard DNS public servers, you won't see query logs, but the absence of home screen ads after 48 hours confirms it's working.

Do I need to pay for ad blocking on Samsung TV?

No. All methods in this guide are free:

  • Privacy settings: Built into your TV

  • AdGuard DNS: Free public service

  • Pi-hole: Free open-source software (you provide hardware)

  • NextDNS: Free tier covers 300,000 queries/month (plenty for a TV)

The only costs are optional: Raspberry Pi hardware for Pi-hole (~$15-35), or NextDNS premium for higher limits.

What's the easiest way to block Samsung TV ads?

For most users: change DNS to AdGuard (94.140.14.14 / 94.140.15.15), then cold boot your TV. Takes 15 minutes, eliminates 80-90% of home screen advertising, and requires no additional hardware or accounts.


Take Control of Your Samsung TV: Final Recommendations

After testing every method across multiple Samsung TV models, the clear winner for most households is DNS-level blocking with AdGuard. It balances effectiveness (eliminating 80-90% of home screen advertising) with simplicity (15-minute setup, no hardware needed).

Here's my recommended approach:

Start with privacy settings. Disable Viewing Information Services and Interest-Based Advertisements. This stops tracking and reduces personalized advertising immediately.

Change DNS to AdGuard. Enter 94.140.14.14 as primary and 94.140.15.15 as secondary. Cold boot by unplugging for 60 seconds.

Disable Samsung TV Plus if you don't use it. Remove it from your home screen and disable the service entirely.

Wait 48 hours for cached ads to expire. Don't panic if banners persist immediately - the blocking is working, but old content needs to age out.

For power users with multiple smart devices, Pi-hole provides network-wide protection worth the setup investment. Just remember those whitelist requirements to avoid breaking app functionality.

Your Samsung TV can be an excellent display without serving as an advertising platform. These methods let you reclaim your home screen and enjoy your television the way you intended.

Now that you've eliminated the advertising clutter, consider optimizing your viewing experience further with the best picture settings for your Samsung 4K TV or fine-tuning your Samsung TV HDR settings for cinema-quality visuals.


Have questions about blocking ads on your specific Samsung TV model? Share your model number and firmware version in the comments below.

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