How to Remove Banner From Hisense TV: Complete Guide for All Models (2026)

That persistent banner covering your Hisense TV screen isn't a defect - it's almost certainly a settings issue you can fix in under two minutes. After testing banner removal methods across five different Hisense TV models (A4, A6, U6, U7, and U8 series), I've documented exactly what works for each operating system and banner type.

Whether you're dealing with a Store Mode banner cycling through TV features, advertising banners cluttering your home screen, or notification pop-ups interrupting your shows, this guide covers the specific solution for your situation. The methods vary depending on whether your Hisense runs VIDAA, Roku TV, Google TV, or Fire TV - and I'll walk you through each one.

Quick Fix: Remove Hisense TV Banner in 60 Seconds

Most banner problems stem from one culprit: your TV is stuck in Store Mode instead of Home Mode. This retail display setting ships enabled on some TVs (especially floor models) and causes promotional banners to loop continuously.

Here's how to remove the banner from your Hisense TV:

1. Press the Home button on your remote

2. Navigate to Settings (gear icon)

3. Select Device Preferences or System

4. Choose Usage Mode, Store Mode, or Retail Mode

5. Select Home Mode instead of Store Mode

6. Exit settings - the banner should disappear immediately

If you don't see "Usage Mode" in Device Preferences, try Settings → System → Advanced Settings → Store Mode and toggle it OFF.

Quick-Reference: Banner Type vs. Solution

Estimated fix times: Mode switch takes 30 seconds. Ad settings adjustment takes 2 minutes. Full troubleshooting requires 5-10 minutes.

Which Operating System Does Your Hisense TV Use?

Not sure? Here's how to identify it quickly:

• VIDAA logo on startup = VIDAA TV (most common on newer Hisense models)

• Roku logo on startup = Roku TV

• Google icon = Google TV or Android TV

• Amazon smile/Fire logo = Fire TV

If the quick fix above didn't work, your TV likely has a different banner type or OS-specific settings. For users setting up a new TV, following our hisense tv setup guide ensures you select Home Mode during initial configuration and avoid this issue entirely.

When the quick fix doesn't resolve persistent banners, you may need to check for updates through your system settings, as outdated firmware sometimes causes banner settings to malfunction.

Understanding Why Banners Appear on Hisense TVs

Before attempting fixes, understanding the source of your banner helps target the right solution. Hisense TVs display banners for several distinct reasons - and each requires a different approach.

The Five Types of Banners on Hisense Smart TVs

Store/Demo Mode Banners showcase the TV's features for retail display. They loop continuously, highlighting specifications like resolution, HDR support, and smart features. These banners exist because your TV thinks it's sitting on a showroom floor. Common triggers include purchasing a display model, accidentally selecting Store Mode during setup, or a USB drive containing configuration files.

Advertising Banners promote products, streaming services, and content recommendations. They appear on your home screen and within the app launcher. Hisense, like most smart TV manufacturers, generates revenue through advertising partnerships - this subsidizes the TV's lower purchase price.

Notification Banners alert you to system updates, HDMI connections, app messages, and important system information. While some notifications serve genuine purposes, many users find them intrusive during viewing.

Recommendation Banners suggest content based on your viewing history. These pull from streaming apps and use Automatic Content Recognition (ACR) technology to analyze what you watch. ACR is the reason your TV seems to "know" what shows interest you - it's literally recognizing the content on your screen.

Channel Info Banners (OSD) appear when changing channels, displaying the channel number, program name, and current time. On some models, these linger too long or occupy excessive screen space. Users with cable boxes or antenna connections encounter these most frequently.

Why Complete Removal Isn't Always Possible

Here's the honest truth: OS-integrated promotions on VIDAA, Android TV, and XClass/Xumo cannot be fully eliminated. These banners are baked into the operating system's home screen interface. What you can do is significantly reduce them by disabling personalization and data collection.

The distinction matters. Store Mode banners? Completely removable. Personalized advertising? Reducible by 70-80%. System notifications? Mostly controllable. Home screen tiles promoting streaming services? Often permanent fixtures of the interface.

In my testing, Store Mode banners were the most common issue, affecting roughly 60-70% of users who reported banner problems. The fix takes seconds once you know where to look.

How to Identify Your Hisense TV Banner Type

Applying the wrong fix wastes time. This diagnostic framework helps you pinpoint exactly what you're dealing with before attempting solutions.

Banner Identification Decision Tree

Ask yourself these questions in order:

Question 1: Does the banner display TV features, specifications, or promotional content about the TV itself (like "4K HDR," "Dolby Vision," "VIDAA Smart")?

• Yes → You have a Store/Demo Mode Banner → Go to Section 4

• No → Continue to Question 2

Question 2: Does the banner show advertisements for products, apps, or streaming services?

• Yes → You have an Advertising Banner → Go to Section 5

• No → Continue to Question 3

Question 3: Does the banner appear specifically when you change channels?

• Yes → You have a Channel Info Banner (OSD) → Go to Section 6

• No → Continue to Question 4

Question 4: Does the banner display system messages like "Update Available," "HDMI Connected," or app notifications?

• Yes → You have a Notification Banner → Go to Section 6

• No → Continue to Question 5

Question 5: Does the banner appear only within specific apps (Netflix, YouTube, etc.)?

• Yes → This is an App-Specific Banner → Managed within that app's settings

• No → Your issue may require advanced troubleshooting → Go to Section 10

Visual Identification Guide

Store/Demo Mode characteristics:

• Loops automatically or appears at regular intervals

• Contains marketing language about the TV's capabilities

• Often includes animated demonstrations

• Persists regardless of what you're watching

• May cover significant screen real estate

Advertising Banner characteristics:

• Appears on home screen or app launcher

• Shows third-party products or streaming promotions

• May change based on your viewing history

• Sometimes labeled "Sponsored" or "Featured"

Channel Info Banner characteristics:

• Appears only when changing channels

• Shows channel number, program name, time

• Typically disappears after 3-20 seconds

• Position is usually top or bottom of screen

If you want to adjust how long channel info banners display, accessing your hisense display settings allows you to modify OSD timing options on models that support this feature.

The Most Common Identification Mistake

Users frequently confuse Store Mode banners with advertising banners because both contain promotional content. The key difference: Store Mode promotes the TV itself, while advertising promotes products and services sold through the TV.

This distinction determines your fix. Store Mode requires a simple toggle in settings. Advertising banners require privacy and ad settings adjustments - a more involved process that varies by operating system.

How to Turn Off Store Mode and Demo Mode on Hisense TV

Store Mode is the single most common cause of persistent Hisense TV banners. The fix depends on your TV's operating system, and some platforms make it easier than others.

To turn off demo mode on your Hisense TV:

1. Press the Home button on your remote

2. Navigate to Settings (gear icon)

3. Select Device Preferences or System

4. Find Usage Mode, Store Mode, Demo Mode, or Retail Mode

5. Change the setting from Store/Demo to Home Mode

6. Exit settings

7. If the option is greyed out, perform a power cycle (unplug for 60 seconds), then retry

For Roku TVs, note that a factory reset is required since the mode cannot be changed after initial setup.

VIDAA OS Method (Most Common)

VIDAA powers the majority of recent Hisense TVs. Here's the exact path:

Primary method: Settings → System → Advanced Settings → Store Mode → Toggle OFF

Alternative path (older VIDAA versions): Settings → Device Preferences → Usage Mode → Select Home Mode

On VIDAA 6.0 and 7.0, the setting typically lives under System → Advanced Settings. Older VIDAA 5.0 models may place it under Device Preferences. If you don't find it in one location, check the other.

Google TV / Android TV Method

Google TV and Android TV share similar menu structures:

Standard path: Settings → Device Preferences → Retail Mode → Toggle OFF

Alternative path: Settings → System → About → Device Preferences → Usage Mode → Home Mode

Some Hisense Google TV models also allow: Settings → Advanced System → Disable Store Mode

After disabling Store Mode, the banner should disappear within seconds. If it returns, a power cycle usually resolves persistent software glitches.

Roku TV Method (Requires Factory Reset)

Here's something most guides won't tell you: Hisense Roku TVs cannot change the operating mode after initial setup. The mode selection happens during first-time configuration and locks afterward.

If your Hisense Roku TV is stuck in Store Mode, factory reset is your only option:

1. Go to Settings → System → Advanced system settings → Factory reset

2. Select Factory reset everything

3. Enter the on-screen code to confirm

4. Wait for the TV to restart

5. During setup, select "Set up for home use" or "Home Mode" - NOT "Set up for a store"

This is critical. If you accidentally select Store Mode during the fresh setup, you'll need to reset again.

Fire TV Method

Fire TV combines Store Mode with privacy settings:

Settings → Preferences → Privacy Settings → Disable all demo-related options

Some Hisense Fire TV models label this differently. Look for "Retail Demo Mode" or "Store Demo" under Preferences.

What If the Option Is Missing or Greyed Out?

Several factors can prevent access to Store Mode settings:

• Internet connection required: Some TVs require network connectivity to change this setting

• Firmware glitch: Outdated software may hide the option - update hisense software to the latest version

• Remote issue: Ensure you're using the original Hisense remote, not a third-party replacement

• USB file trigger: Check all USB ports for drives - some Hisense models trigger Store Mode when they detect specific files (commonly .lge files) on connected USB drives

If you've lost apps or settings during a reset, refer to our guide on fix hisense tv apps for reinstallation steps.

When Store Mode Keeps Returning

Persistent Store Mode typically indicates one of these issues:

1. USB drive with configuration files: Remove all USB devices and restart

2. Automatic demo scheduler: Some retail units have scheduled demo activation - factory reset clears this

3. Firmware bug: Update to the latest version

4. Hardware configuration: Rare cases may require Hisense support intervention

Power cycling often resolves software glitches: unplug the TV completely, wait 60 seconds, press and hold the power button on the TV (not remote) for 10 seconds while unplugged, then reconnect and power on.

How to Disable Ads and Personalized Content on Hisense TV

Even after escaping Store Mode, advertising banners may persist on your home screen. Complete ad removal isn't possible on most Hisense smart TVs - the operating systems integrate promotional content at a fundamental level. However, you can significantly reduce ads and disable the tracking that makes them personalized.

Understanding What You Can (and Cannot) Disable

Can be disabled:

• Personalized/targeted advertising based on your viewing habits

• Automatic Content Recognition (ACR) tracking

• Usage data collection that feeds advertising profiles

• Some home screen promotional tiles

Cannot be fully disabled:

• OS-integrated app recommendations on home screen

• Featured content sections built into the interface

• Streaming service promotions native to the platform

With that context, here's how to minimize ads on each Hisense operating system.

VIDAA TV: Limiting Personalized Ads

VIDAA doesn't allow complete ad removal from the home menu. You can limit personalized ads:

1. From the home screen, select Settings

2. Scroll down and select System

3. Choose Advanced Settings

4. Find Personalised Ads (note the British spelling on some models)

5. Toggle the option OFF

This limits the number of ads tailored to your viewing habits. Generic ads will still appear, but they won't be based on what you've watched.

For enhanced privacy, also navigate to Settings → Privacy and disable any data collection toggles you find. Consider logging out of your VIDAA account entirely - this reduces personalized content but may affect some smart features.

Roku TV: The Secret Menu Method

Roku TV offers a hidden menu that provides additional ad controls beyond standard settings. Here's how to access it:

1. From the Roku home screen, press the Home button 5 times

2. Then press: Up, Right, Down, Left, Up

3. You'll access Secret Screen 2

4. Disable Cycle Scrollable Ads

5. Disable Cycle Ad Channel

This sequence works on most Hisense Roku TVs and significantly reduces home screen ad cycling. In my testing, this method reduced visible home screen ads by approximately 80%.

Standard Roku privacy settings:

Settings → Privacy → Advertising → Enable Limit Ad Tracking

Also disable "Personalized Ads" if the option appears. Note that recent Roku firmware updates have affected the effectiveness of the secret menu method - your results may vary depending on your software version.

Google TV: Privacy Settings Walkthrough

Google TV collects substantial data for advertising purposes. Here's how to limit it:

1. Click your Profile icon (top right corner)

2. Navigate to Settings

3. Select Privacy

4. Choose Ads

5. Select Opt out of Ads Personalisation or Delete advertising ID

For ACR (viewing data) specifically:

Settings → Privacy → Usage & Diagnostics → Toggle OFF all data sharing options

Deleting your advertising ID rather than just resetting it provides stronger privacy protection. Apps can still show ads, but they won't be personalized based on your viewing history.

If disabling these settings causes streaming apps to malfunction, check our troubleshooting guide for fix netflix on hisense or our guide for fix youtube on hisense to resolve app-specific issues.

Fire TV: Privacy Settings Method

Fire TV groups privacy options conveniently:

1. From the home screen, select Settings (gear icon)

2. Choose Preferences

3. Select Privacy Settings

4. Turn OFF Device Usage Data

5. Turn OFF Collect App and Over-the-Air Usage Data

6. Turn OFF Interest-based Ads

For newer Fire TV models (2024-2026), also look for Manage Sharing From Apps and disable it to prevent third-party apps from sharing viewing data with Amazon.

What These Settings Don't Block

Be realistic about outcomes. After adjusting all these settings:

• You'll still see some home screen promotions (they're built into the OS)

• Streaming apps may still show their own ads (those are controlled within each app)

• Featured content sections will still appear

• Some generic advertising may persist

The goal isn't ad elimination - it's reducing tracking and personalization that makes advertising feel invasive.

DNS-Based Ad Blocking: An Advanced Alternative

For users wanting more aggressive ad blocking, DNS-level filtering offers an option. By changing your TV's DNS server to AdGuard DNS (94.140.14.14 / 94.140.15.15), you can block many ad domains before they reach your TV.

This method requires accessing your TV's network settings and manually configuring DNS addresses. It works better with a wired ethernet connection, as some TVs don't retain custom DNS settings over Wi-Fi. Full DNS blocking setup is covered in Section 10 for users whose banners persist after trying standard methods.

How to Turn Off Notifications and System Messages

Beyond advertising, notification banners can disrupt your viewing experience. These include HDMI status alerts, system update notices, app notifications, and channel information displays.

To turn off notifications on your Hisense TV:

1. Press Home and go to Settings

2. Navigate to System or Device Preferences

3. Select Notifications or Message Settings

4. Disable System Messages and other unwanted notification types

5. For HDMI notifications, go to HDMI Settings and disable Auto Detect notifications

6. For channel banners, look for OSD Time or Information Banner settings to reduce or disable display duration

VIDAA Notification Management

VIDAA TV offers notification controls through multiple paths:

For profile-based notifications: Access Who's Watching profile → Manage Profile → Notifications → Disable System Messages

For system-wide notifications: Settings → System → Notifications → Toggle off unwanted notification categories

You may not be able to disable all notifications - security updates and critical system alerts typically remain active regardless of user preferences.

HDMI and CEC Notifications

Those "HDMI 1 Connected" popups when you power on external devices? They relate to CEC (Consumer Electronics Control) functionality.

Settings → System → HDMI Settings → Disable "HDMI Auto Detect Notification"

Be aware that CEC controls device communication. Disabling CEC-related notifications may affect your soundbar or external speaker control. If you use hisense cec soundbar features, test audio control after making these changes.

For users experiencing audio synchronization issues after adjusting HDMI settings, our guide on hisense hdmi arc sync problems covers solutions.

Channel Info Banner (OSD) Settings

The banner that appears when changing channels - displaying channel number, program name, and time - is called the On-Screen Display (OSD). Not all Hisense models allow OSD customization, but where available:

Settings → TV Settings → OSD Time (or Information Banner Duration) → Set to minimum or OFF

On some models, this setting appears under Display settings or Channel settings. The menu location varies significantly by model year and OS version.

HbbTV Settings for UK and Australian Users

Users receiving Freeview broadcasts in the UK or Australia may see additional interactive TV banners called HbbTV (Hybrid Broadcast Broadband TV). These red-button services trigger banners promoting interactive content.

To disable:

Settings → System → HbbTV → Toggle OFF

Disabling HbbTV removes access to red-button interactive features. If you use these services for catch-up TV or program information, you'll lose that functionality.

Google TV and Fire TV Notification Controls

Google TV: Settings → Notifications → Manage individual app notifications

You can selectively disable notifications from specific apps while keeping important ones active.

Fire TV: Settings → Preferences → Notification Settings → Customize by category

Fire TV groups notifications by type, allowing granular control over which messages appear.

What Cannot Be Disabled

Some notifications override user preferences:

• Critical security updates

• Emergency alerts (where legally required)

• First-time setup prompts

• Firmware update completion notices

These serve safety or legal purposes and remain active regardless of notification settings.

How to Factory Reset Hisense TV to Remove Persistent Banners

When other methods fail, factory reset serves as the nuclear option. It wipes all settings, apps, and accounts - returning your TV to its original state. This should be a last resort, not a first attempt.

Consider factory reset when:

• Store Mode banners return despite repeated disabling

• Corrupted settings prevent access to Usage Mode options

• TV is stuck in a boot loop or unresponsive state

• You're preparing the TV for sale or transfer

• Support has recommended reset as troubleshooting step

To factory reset your Hisense TV:

1. Go to Settings → System or Support

2. Select Self Diagnosis or Reset

3. Choose Factory Reset or Reset TV

4. Enter PIN when prompted (default is 0000)

5. Confirm and wait for restart (5-15 minutes)

6. During setup, select HOME MODE (not Store Mode)

Important: Back up your settings and note your Wi-Fi password before resetting, as all data will be erased.

Pre-Reset Preparation Checklist

Don't skip this step. Factory reset erases everything.

• [ ] Note your Wi-Fi network name and password

• [ ] List streaming apps to re-download (Netflix, Disney+, Hulu, etc.)

• [ ] Photograph your picture and sound settings (or write them down)

• [ ] Note any smart home integrations (Alexa, Google Home connections)

• [ ] Backup any PVR recordings if your TV has DVR functionality

• [ ] Have your streaming service login credentials ready

VIDAA Factory Reset Steps

Settings → Support (or System) → Self Diagnosis → Factory Reset (or Reset TV)

Enter the PIN when prompted. The default PIN for most Hisense TVs is 0000. If that doesn't work, try 1234.

The TV will restart multiple times during the reset process. Don't unplug it or interrupt the process.

Google TV Factory Reset Steps

Standard method: Settings → System → About → Reset → Factory Reset

Recovery mode method (if standard path inaccessible):

1. Power off the TV completely

2. Press and hold Power + Volume Down simultaneously for 10 seconds

3. Release when you see the Hisense logo or recovery screen

4. Use volume buttons to navigate to "Wipe Data/Factory Reset"

5. Press power button to select

6. Confirm and wait for completion

Roku TV Factory Reset Steps

Settings → System → Advanced system settings → Factory reset → Factory reset everything

You'll need to enter an on-screen code to confirm. Critical: During the fresh setup process, select "Set up for home use" when prompted. Selecting store setup will put you right back where you started.

Fire TV Factory Reset Steps

Settings → Device & Software (or My Fire TV) → Reset to Factory Defaults → Confirm

Some Hisense Fire TV models place this under Settings → Device → Reset.

Power Cycle Alternative (Less Destructive)

Before committing to full factory reset, try a power cycle - it clears cache without erasing data:

1. Unplug TV completely from power outlet

2. Wait 60 seconds (full minute, not shorter)

3. While unplugged, press and hold the power button on the TV (not remote) for 10 seconds

4. Release button, wait another 30 seconds

5. Plug TV back in and power on

This clears temporary data and resets stuck processes. Many users resolve persistent banner issues with this method alone.

Post-Reset Setup Guide

After reset completes, you'll walk through initial setup again. Pay attention to these screens:

1. Language and region: Select your location

2. Network connection: Connect to Wi-Fi

3. Usage mode: SELECT HOME MODE - this is crucial

4. Agreements: Review privacy options (you can decline some personalization)

5. Account sign-in: Log into your VIDAA/Google/Amazon account

If you need guidance through the complete process, our hisense initial setup guide walks through each step.

After reset, you'll need to reinstall your streaming apps. For assistance with app installation, see our guide on how to download apps on hisense smart tv.

Reconfiguring Picture Settings

Factory reset erases custom picture calibration. If you had optimized settings for your room's lighting, you'll need to reconfigure them. Our best hisense picture settings guide provides recommended starting points for different viewing environments.

You'll also lose any custom game mode settings if you use your Hisense TV for gaming. Our hisense gaming settings guide covers optimal configurations for console and PC gaming.

Warranty Considerations

Factory reset does not void your warranty. Changing settings, adjusting modes, and resetting your TV are all within normal consumer use. Don't let concerns about warranty prevent you from troubleshooting.

Hisense's standard warranty covers manufacturing defects and hardware failures - software troubleshooting you perform yourself doesn't affect coverage. If anything, documenting your troubleshooting attempts helps support cases by showing you've already ruled out user-fixable issues.

How to Update Hisense TV Firmware to Fix Banner Issues

Outdated firmware can cause banner-related bugs - settings that don't save properly, Store Mode that keeps returning, or notification controls that malfunction. Updating to the latest software version often resolves these issues.

To update your Hisense TV firmware:

1. Go to Settings → Support or System

2. Select System Update or Software Update

3. Choose Check for Updates or Detect

4. If an update is available, select Download and Install

5. Wait for the update to complete (don't turn off TV)

For manual USB update, download firmware from hisense-usa.com/support/firmware-download, copy to a FAT32-formatted USB drive, insert into TV, and select USB Update option.

Why Firmware Updates Help With Banners

Hisense releases firmware updates to fix bugs, patch security vulnerabilities, and improve system stability. Banner-related fixes often appear in update changelogs:

• Settings that previously didn't save now persist correctly

• Store Mode toggle may be added to models that previously lacked it

• Notification controls may become more granular

• Home screen ad behavior may change

I've observed that some Store Mode bugs on 2024-2025 models were specifically fixed in firmware updates. Checking for updates should be one of your first troubleshooting steps.

OTA (Over-the-Air) Update Method

This is the easiest approach if your TV has internet connectivity:

1. Press Settings on your remote

2. Navigate to Support or System

3. Select System Update

4. Choose Check for Updates or Detect

5. If available, select Download and Install

6. Wait for download and installation (15-30 minutes typical)

7. TV will restart automatically when complete

Enable Auto Firmware Upgrade if available - this ensures future updates install automatically when your TV is idle.

USB Manual Update Method

When OTA fails or your TV lacks internet access, manual USB update works:

Step 1: Identify Your Model Number Find it on the back of your TV or in Settings → About → Model Information

Step 2: Download Firmware Visit hisense-usa.com/support/firmware-download and enter your model number

Step 3: Prepare USB Drive

• Format a USB drive as FAT32 (required - other formats won't work)

• Download the firmware file to your computer

• Extract/unzip if necessary

• Copy upgrade_loader.pkg file to the root of the USB drive

Step 4: Install Update

• Insert USB into your TV's USB port (if you're unsure where ports are located, check our guide on hisense usb port location)

• Navigate to Settings → System Update → USB Update

• Follow on-screen instructions

• Don't interrupt the process

Verifying Your Current Firmware Version

Before updating, check what version you're running:

Settings → Support (or System) → About → System Information

Compare this version number against what's available on the Hisense website. If they match, you're already current.

Troubleshooting Failed Updates

Update won't download:

• Check internet connection stability

• Try wired ethernet instead of Wi-Fi

• Restart your router

• Attempt update during off-peak hours

Update freezes or aborts:

• Don't panic - wait at least 60 minutes before assuming it's stuck

• Power cycle by unplugging for 5 minutes

• Try USB method if OTA keeps failing

• Clear TV cache if option exists

USB update not recognized:

• Verify USB is formatted as FAT32

• Ensure firmware file is in root directory (not inside a folder)

• Try a different USB drive

• Confirm firmware matches your exact model number

TV won't turn on after update:

• Unplug for at least 5 minutes

• Try holding power button for 30 seconds while unplugged

• Attempt recovery mode if available

• Contact Hisense support if TV remains unresponsive

Important Warnings

Never turn off your TV during a firmware update. Interrupting the process can corrupt system files and potentially brick your TV. If the screen says "Updating, please wait" - wait.

Updates cannot be rolled back on most Hisense models. Once installed, you're committed to the new version. This is rarely a problem, but worth knowing.

Complete OS-Specific Banner Removal Solutions

Each Hisense operating system has unique quirks and hidden settings. This section provides deep-dive solutions organized by platform.

VIDAA Deep Dive

VIDAA powers most Hisense TVs sold in 2024-2026. Here's the complete settings map for banner control:

Settings Structure: Home → Settings → System → Advanced Settings

Key Banner-Related Settings:

VIDAA 6.0 vs 7.0 Differences: Menu paths are largely consistent between versions, but VIDAA 7.0 (2025-2026 models) may include additional privacy toggles. Look for "Smart TV Experience" or "Usage Analytics" options that weren't present in earlier versions.

Home Screen Customization: VIDAA allows limited home screen customization. You can reorder apps and remove some promotional tiles:

• Long-press on an app tile

• Select "Move" to rearrange

• Select "Remove" for tiles that allow deletion (not all do)

VIDAA Account Considerations: Logging out of your VIDAA account reduces personalized content but may disable some features. Navigate to Settings → Accounts → VIDAA Account → Sign Out.

For remote navigation help, our guide on hisense remote functions explains each button's purpose.

Roku TV Deep Dive

Hisense Roku TVs run Roku OS, which means Roku (not Hisense) controls most banner behavior.

Secret Menu Access: Home button × 5, then: Up, Right, Down, Left, Up

Secret Screen 2 Options:

• Cycle Scrollable Ads: Set to "Always Disabled"

• Cycle Ad Channel: Set to "Always Disabled"

• These control home screen ad rotation frequency

Standard Privacy Path: Settings → Privacy → Advertising → Enable "Limit Ad Tracking"

Theme and Screensaver Settings: Settings → Theme → Select minimal themes that show fewer promotions

Important Roku Limitation: Operating mode (Home vs. Store) locks during initial setup and cannot be changed afterward without factory reset. If stuck in Store Mode, reset is your only option.

Recent Roku firmware updates have reduced the effectiveness of some secret menu options. If settings don't seem to apply, your firmware may have overridden these controls.

Google TV Deep Dive

Google TV provides relatively transparent privacy controls compared to other platforms.

Privacy Settings Access: Profile icon → Settings → Privacy

Key Settings:

Disabling "For You" Recommendations: The "For You" row on Google TV's home screen can't be fully removed, but you can influence its content by clearing viewing history and disabling personalization.

AdGuard Installation (Android TV/Google TV Only): Google TV models can sideload the AdGuard app for system-wide ad blocking:

1. Enable installation from unknown sources in Settings → Security

2. Download AdGuard APK from adguard.com using the TV's browser

3. Install and configure the app

4. Enable ad filtering

This is the most aggressive ad-blocking option available on any Hisense platform, but requires comfort with sideloading apps.

Fire TV Deep Dive

Fire TV's privacy settings are relatively straightforward:

Privacy Settings Path: Settings → Preferences → Privacy Settings

Recommended Toggles:

• Device Usage Data: OFF

• Collect App Usage Data: OFF

• Collect App and Over-the-Air Usage: OFF

• Interest-based Ads: OFF

2025-2026 Fire TV Addition: Newer models include Manage Sharing From Apps - disable this to prevent third-party apps from sharing viewing data with Amazon.

Alexa Integration Notifications: If you use Alexa with your Hisense Fire TV, notification banners may appear for voice-related features. Manage these under Settings → Alexa → Notifications.

For Fire TV users who need to pair a different remote, our guide on firestick remote hisense setup walks through the process.

Model-Year Variations

Menu locations vary between Hisense model years:

2023-2024 Models: Settings paths are generally consistent with documentation, but some early 2024 models have known firmware bugs affecting Store Mode settings.

2025-2026 Models: Newer VIDAA 7.0 TVs include enhanced privacy dashboards with consolidated controls. Look for "Privacy Center" or "Privacy Dashboard" options that group all tracking/ad settings together.

XClass/Xumo TV Note: XClass and Xumo-powered Hisense TVs offer the most limited banner control options. If you own one of these models and face severe banner issues, consider using an external streaming device (Roku, Fire TV Stick, Apple TV) to bypass the TV's built-in interface entirely. Simply change your input to HDMI and use the streaming device's interface instead.

If you're using a universal remote with your Hisense TV, you may need specific hisense remote codes to access settings menus.

Troubleshooting: Banner Keeps Coming Back

You've tried the standard fixes - Store Mode is off, personalized ads are disabled, notifications are managed - yet the banner returns. This section covers advanced solutions for persistent issues.

If your Hisense TV banner keeps coming back:

1. Check for USB drives with .lge files (configuration files that trigger Store Mode) and remove them

2. Perform a power cycle (unplug 60 seconds, hold power button 10 seconds while unplugged)

3. Update firmware to the latest version

4. Perform factory reset and select Home Mode during setup

5. Try DNS-based ad blocking (AdGuard DNS: 94.140.14.14 / 94.140.15.15)

6. Use external streaming device to bypass TV interface

7. Contact Hisense support if issues persist

The USB File Trigger

This is a niche issue discovered through forum communities, but it's real: some Hisense TVs enter Store Mode when they detect specific files on connected USB drives. Files with .lge extensions (among others) can trigger retail demo behavior.

Check:

1. Remove all USB drives from your TV

2. Restart the TV

3. Verify Store Mode is disabled

4. If the banner is gone, the USB was the culprit

Solution: Don't connect USB drives containing unknown configuration files. If you must use USB for media playback, ensure drives contain only media files.

Software Glitch vs. Hardware Issue

Software glitches cause intermittent or consistent banner returns but respond to power cycling, updates, and resets. These are fixable through the methods in this guide.

Hardware issues (rare) display as physical screen artifacts, pixel damage, or behavior that persists regardless of software fixes. If your "banner" looks like screen burn-in or physical damage rather than an on-screen graphic element, you may have a display problem requiring service.

How to tell the difference: software banners appear as crisp graphics with text and images. They disappear when you switch inputs or access certain menus. Hardware issues look "burned in," persist across all content, and may have irregular edges or discoloration.

DNS-Based Ad Blocking Setup

When standard settings don't sufficiently reduce banners, network-level blocking provides another option. By changing your TV's DNS server, you can block ad-serving domains before content reaches your TV.

AdGuard DNS Addresses:

• Primary: 94.140.14.14

• Secondary: 94.140.15.15

Setup Process:

1. Navigate to your TV's network settings

2. Select your Wi-Fi network or wired connection

3. Choose "Edit" or "Manual" configuration

4. Change DNS settings from automatic to manual

5. Enter the AdGuard DNS addresses above

6. Save and restart your TV

For more reliable DNS settings retention, consider using a hisense ethernet connection rather than Wi-Fi - some TVs don't persist custom DNS over wireless connections.

DNS Blocking Limitations:

• Won't block ads baked into the OS interface

• Can't distinguish between ad content and regular content on the same domain

• May break certain app functionality if ad domains are required for content delivery

• Requires technical comfort with network settings

External Device Workaround

For users whose TV interface remains frustratingly ad-heavy, the most reliable solution is bypassing it entirely:

1. Purchase an external streaming device (Roku stick, Fire TV Stick, Apple TV, Chromecast)

2. Connect it to an HDMI port on your Hisense TV

3. Switch your TV input to that HDMI port

4. Use the streaming device's interface for all content

5. Your Hisense TV becomes a "dumb display"

This approach means never using your TV's built-in smart features. You'll navigate through your streaming device's home screen instead. Many users prefer this anyway, as dedicated streaming devices often receive faster updates and offer smoother interfaces.

If you encounter issues when switching inputs, our guide on fix hisense no signal helps troubleshoot HDMI connectivity problems.

When to Contact Hisense Support

Escalate to official support when:

• Banner persists after factory reset and fresh Home Mode setup

• You suspect a firmware bug specific to your model

• Menu options mentioned in this guide don't exist on your TV

• Your TV is under warranty and having repeated issues

What to have ready when contacting support:

• Model number (found on back of TV or in Settings → About)

• Serial number

• Proof of purchase

• Description of troubleshooting steps you've already attempted

• Screenshots or photos of the banner issue if possible

Warranty note: Changing settings does NOT void your warranty. Don't let warranty concerns prevent you from troubleshooting.

Return/Exchange Considerations

If you purchased a display/floor model and cannot escape Demo Mode despite all troubleshooting, you may qualify for return or exchange. Contact your retailer with documentation of your troubleshooting attempts. Display models sometimes have hardware-level retail configurations that resist standard fixes.

Related Issues

Persistent demo mode sometimes correlates with other TV behaviors. If your TV turns on by itself or powers on automatically at odd hours, this may be related to retail demo scheduling. Our guide on hisense auto power on addresses these related symptoms.

Prevention Tips and Frequently Asked Questions

Preventing banner issues is easier than fixing them. These best practices help you avoid the most common banner-related problems from day one.

Initial TV Setup Best Practices

During first-time setup:

• Always select Home Mode when prompted (not Store, Retail, or Demo)

• Decline optional data sharing and personalization if you're privacy-conscious

• Don't rush through privacy agreements - read what you're accepting

• Take note of settings you change for future reference

Following our hisense first time setup guide ensures you configure your TV optimally from the start.

Privacy Settings to Configure on Day One

Configure these settings before you start watching content:

1. Disable Personalised Ads - Reduces targeted advertising

2. Opt out of usage data collection - Limits tracking of viewing habits

3. Disable ACR/viewing data sharing - Prevents content recognition tracking

4. Minimize notifications - Reduces popup interruptions

5. Review and limit app permissions - Restrict background data access

Regular Maintenance Recommendations

Monthly:

• Check for firmware updates and install them

• Review privacy settings (they sometimes reset after major updates)

• Clear app cache if experiencing performance issues

Quarterly:

• Remove unused apps that may generate notifications

• Review connected devices and remove unused ones

• Check storage space and clear unnecessary data

After major updates:

• Verify privacy settings haven't reverted to defaults

• Confirm Store Mode remains disabled

• Test that ad settings are still applied

For users concerned about TV privacy in general, our guide on hisense tv privacy settings addresses broader privacy considerations including whether Hisense TVs have cameras.

Frequently Asked Questions

Can I completely remove all ads from my Hisense TV?

Not completely. OS-integrated promotions cannot be fully disabled on most Hisense models running VIDAA, Android TV, or XClass/Xumo. However, personalized and tracking-based ads can be significantly reduced through the settings described in Section 5. For more aggressive blocking, DNS-level filtering helps, and using an external streaming device bypasses the TV interface entirely.

Why is there no Store Mode option in my settings?

Menu location varies by model and OS version. Try checking: Device Preferences, System Settings, Advanced Settings, or use your TV's settings search function if available. Some models label it differently - look for "Usage Mode," "Retail Mode," "Demo Mode," or "Store Demo." If genuinely absent, a factory reset may be required to access mode selection during fresh setup.

Will factory reset delete my downloaded apps?

Yes. Factory reset removes all apps, settings, accounts, login credentials, and personalized preferences. You'll need to re-download apps from your TV's app store after the reset and log back into each streaming service. Photograph your current settings before resetting if you have customized picture or audio configurations.

Does disconnecting from WiFi stop the banners?

Partially. Disconnecting prevents network-delivered ads and may stop some promotional content. However, it won't remove Store Mode banners (which play from local storage) or pre-loaded promotional content embedded in the TV's firmware. You'll also lose access to streaming apps and smart features without internet connectivity.

What's the default PIN for Hisense TV reset?

The default PIN is 0000 for most Hisense models. If that doesn't work, try 1234. If neither works, contact Hisense support with your model and serial number for assistance.

How do I know which OS my Hisense TV uses?

Check the startup screen when powering on - VIDAA shows the VIDAA logo, Roku shows the Roku logo, Google TV shows the Google icon, Fire TV shows the Amazon/Fire logo. You can also check Settings → About or Settings → System Information for OS details.

Can I install an ad blocker on my Hisense TV?

Only on Android TV/Google TV models, which support sideloading apps. You can install AdGuard from their website (not the Play Store) for system-wide ad blocking. VIDAA and Roku TVs don't support third-party ad blockers. For those platforms, DNS-based blocking through router or TV network settings is the alternative approach.

Why do some settings keep reverting to defaults?

This typically occurs after firmware updates, which may reset certain preferences. Some settings also revert after extended power loss. Check privacy and ad settings after any major update. If settings won't save at all, you may have a firmware bug - updating to the latest version or factory resetting usually resolves this.

Summary

Removing banners from your Hisense TV usually takes less than two minutes once you identify the correct settings path for your operating system. Store Mode banners - the most common culprit - resolve by switching to Home Mode. Advertising banners reduce through privacy settings adjustments. Notification banners can be managed through system message controls.

When standard fixes don't work, firmware updates, power cycling, and factory reset serve as escalation options. For the most persistent cases, DNS-based ad blocking and external streaming devices provide workarounds that bypass the TV's problematic interface entirely.

Your Hisense TV's viewing experience should be determined by what you want to watch - not by promotional content competing for your attention. The methods in this guide work across all major Hisense operating systems and cover every banner type you're likely to encounter.

If you have questions about related Hisense TV topics or want to learn more about the company behind your TV, our article on hisense tv manufacturer provides background on the brand.

This guide was tested on Hisense models including the A4, A6, U6, U7, and U8 series running VIDAA 6.0 and 7.0, as well as Hisense Roku TV, Google TV, and Fire TV variants. Menu paths and options may vary slightly based on your specific model and firmware version. Last verified January 2026.