Who Makes Hisense TVs: The Hidden Brand Behind It

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Author: Kajal Singh

In the ever-evolving world of television technology, Hisense has emerged as a prominent player, capturing the attention of consumers with its affordable yet feature-rich TV models. But have you ever wondered, “Who makes Hisense TVs?” This comprehensive guide will delve into the fascinating story behind Hisense TV manufacturing, exploring the company’s origins, production processes, and position in the global market.

Table of Contents

Introduction to Hisense

Hisense, a name that has become increasingly familiar in households across the globe, has an intriguing history that spans several decades. Founded in 1969 in Qingdao, China, Hisense started as a small radio factory and has since grown into a multinational corporation with a diverse portfolio of consumer electronics and appliances.

Brief history of Hisense

Hisense’s journey began during a time of economic reform in China. The company initially focused on producing high-quality radios, quickly gaining a reputation for reliability and innovation. As technology advanced, so did Hisense, expanding its product line to include televisions in the 1970s. This move set the stage for the company’s future as a major player in the global TV market.

Hisense’s global presence and market position

Over the years, Hisense has established a strong global presence, with operations in over 160 countries. The company’s international expansion strategy has been aggressive, involving both organic growth and strategic acquisitions. Today, Hisense is recognized as one of the top TV manufacturers worldwide, competing with industry giants like Samsung, LG, and Sony.

In terms of market share, Hisense has made significant strides. As of 2023, Hisense holds a 7.8% share of the global TV market, a testament to its growing popularity and consumer trust. This impressive figure places Hisense among the top five TV brands globally, showcasing its rapid ascent in a highly competitive industry.

The Makers Behind Hisense TVs

To truly understand who makes Hisense TVs, we need to look at the company’s structure and manufacturing approach.

Hisense Company Limited: The parent company

Hisense TVs are manufactured by Hisense Company Limited, a subsidiary of the Hisense Group. The Hisense Group is a state-owned enterprise, which has allowed it to benefit from government support while maintaining a high degree of autonomy in its operations and strategic decisions.

Manufacturing facilities around the world

Hisense has adopted a global manufacturing strategy, with production facilities strategically located in various countries. This approach allows the company to optimize its supply chain, reduce shipping costs, and cater to local market demands more effectively. Some of the key Hisense TV manufacturing locations include:

  • China: The company’s primary R&D and production hub
  • Mexico: Serving the North American market
  • South Africa: Catering to African and Middle Eastern markets
  • Europe: Facilities in countries like Hungary to serve European consumers

Partnerships and acquisitions in TV production

Hisense has bolstered its TV manufacturing capabilities through strategic partnerships and acquisitions. One of the most notable moves was the acquisition of Toshiba’s TV business in 2017. This acquisition not only expanded Hisense’s production capacity but also gave the company access to Toshiba’s advanced TV technologies and patents.

Hisense TV Manufacturing Process

The production of Hisense TVs involves a complex and meticulous process, ensuring that each unit meets the company’s high standards of quality and performance.

Research and development

At the heart of Hisense’s TV manufacturing is its robust R&D department. The company invests heavily in research and development, focusing on:

  • Display technology improvements: Enhancing picture quality, color accuracy, and energy efficiency
  • Smart TV innovations: Developing user-friendly interfaces and integrating advanced AI capabilities
  • Audio enhancements: Improving sound quality and implementing innovative audio features

Component sourcing and quality control

Hisense employs a rigorous component sourcing process, working with reputable suppliers to ensure the quality of each part used in their TVs. The company has established strict quality control measures at every stage of production, including:

  • Incoming component inspection
  • In-process quality checks
  • Final product testing

Assembly and testing procedures

The assembly of Hisense TVs is a highly automated process, combining advanced robotics with skilled human oversight. Each TV undergoes a series of tests before leaving the factory, including:

  • Picture quality assessments
  • Audio performance checks
  • Durability and stress tests
  • Smart feature functionality tests

This comprehensive approach to manufacturing contributes to the overall reliability and performance of Hisense TVs. For more information on Hisense TV quality and performance, you can check out our article on Is Hisense a Good Brand.

Hisense TV Technology and Innovation

Hisense has made significant strides in TV technology, developing proprietary innovations that set their products apart in the market.

Proprietary technologies used in Hisense TVs

Some of the key technologies found in Hisense TVs include:

  • ULED: Ultra LED technology, enhancing picture quality through a combination of backlight control, color gamut expansion, and motion clarity improvements
  • Quantum Dot: Offering wider color gamut and improved brightness in their high-end models
  • AI Picture Optimization: Using artificial intelligence to enhance image quality in real-time
  • Laser TV: A unique projection TV technology that offers large screen sizes with high picture quality

Comparison with other major TV brands

When compared to other major brands, Hisense TVs often offer similar features and technologies at more competitive price points. While brands like Samsung and LG might edge out in terms of cutting-edge innovations, Hisense provides a strong balance of performance and affordability.

Future innovations and developments

Hisense continues to invest in future TV technologies, with a focus on:

  • 8K resolution: Pushing the boundaries of picture clarity and detail
  • MicroLED: Exploring new display technologies for improved contrast and energy efficiency
  • Advanced AI integration: Enhancing smart TV capabilities and user experience

For a deeper dive into Hisense TV features and how to optimize your viewing experience, check out our guide on Hisense TV Picture Settings.

Hisense TV Product Line

Hisense offers a diverse range of TV models catering to different market segments and consumer needs.

Overview of current Hisense TV models

Hisense’s TV lineup includes:

  • Entry-level models: Affordable TVs with basic smart features
  • Mid-range ULED TVs: Offering enhanced picture quality and smart capabilities
  • High-end Quantum Series: Premium TVs with advanced display technologies
  • Laser TVs: Ultra-short throw projectors for a unique large-screen experience

Key features and specifications

Common features across Hisense TV models include:

  • 4K and 8K resolution options
  • HDR support (including Dolby Vision in select models)
  • Smart TV platforms (Android TV or VIDAA)
  • Voice control compatibility
  • Gaming-oriented features in select models (high refresh rates, low input lag)

Price ranges and target markets

Hisense TVs are available at various price points:

  • Budget-friendly options: Starting from $200-$500
  • Mid-range models: $500-$1000
  • Premium TVs: $1000-$3000+
  • Laser TVs: $2000-$10000+

This diverse pricing strategy allows Hisense to target a wide range of consumers, from budget-conscious buyers to high-end home theater enthusiasts.

To find the perfect Hisense TV for your needs, you can use our Hisense TV Model Number Lookup guide to understand the features and specifications of different models.

Quality and Reliability of Hisense TVs

The quality and reliability of Hisense TVs have been subjects of increasing interest as the brand gains popularity.

Industry certifications and standards

Hisense TVs adhere to various international quality standards and certifications, including:

  • ISO 9001: For quality management systems
  • Energy Star: For energy efficiency
  • UL certification: For safety and performance standards

These certifications demonstrate Hisense’s commitment to producing high-quality, safe, and energy-efficient televisions.

Customer satisfaction and reviews

Customer feedback on Hisense TVs has been generally positive, particularly regarding their value for money. Many users praise the picture quality, smart features, and overall performance of Hisense TVs, especially considering their competitive pricing.

However, like any brand, Hisense has faced some criticism. Common concerns include:

  • Occasional software glitches in smart TV interfaces
  • Variations in panel quality across different models
  • Limited availability of high-end features in budget models

It’s worth noting that Hisense has been actively addressing these issues through software updates and continuous product improvements.

Warranty and after-sales service

Hisense offers competitive warranty terms for their TVs, typically including:

  • 1-2 year standard warranty on parts and labor
  • Extended warranty options available for purchase

The company has been working on improving its after-sales service network, aiming to provide prompt and effective support to customers. For detailed information about Hisense TV warranties, you can refer to our article on Hisense TV Warranty.

Hisense’s Position in the Global TV Market

Hisense has been steadily climbing the ranks in the global TV market, challenging established players with its competitive offerings.

As mentioned earlier, Hisense currently holds a 7.8% share of the global TV market as of 2023. This represents significant growth over the past decade, with the company consistently gaining market share year over year.

Key factors contributing to Hisense’s market growth include:

  • Aggressive pricing strategies
  • Expansion into new geographic markets
  • Continuous improvement in product quality and features

Competitive advantages and challenges

Hisense’s competitive advantages include:

  • Strong price-to-performance ratio
  • Diverse product lineup catering to various market segments
  • Vertical integration in manufacturing, allowing for better cost control

However, the company also faces challenges:

  • Brand perception in some markets where it’s still seen as a “budget” option
  • Intense competition from established global brands and emerging Chinese manufacturers
  • Need for continuous innovation to keep up with rapidly evolving TV technologies

Expansion strategies and future outlook

Looking ahead, Hisense’s expansion strategies focus on:

  • Strengthening its position in key markets like North America and Europe
  • Investing in cutting-edge technologies to compete in the premium TV segment
  • Leveraging its diverse product portfolio to cross-sell and upsell to consumers

The future outlook for Hisense in the TV market appears promising, with analysts predicting continued growth and market share gains in the coming years.

Hisense TV vs. Competitors

To truly understand Hisense’s position in the market, it’s essential to compare their offerings with those of major competitors.

Side-by-side comparison with major brands

When compared to brands like Samsung, LG, and Sony, Hisense TVs often offer:

  • Similar features and technologies at lower price points
  • Comparable picture quality in mid-range and high-end models
  • Competitive smart TV platforms, though sometimes with fewer apps or less refined interfaces

However, top-tier models from premium brands may still edge out Hisense in terms of:

  • Advanced display technologies (e.g., OLED, QLED)
  • Peak brightness and HDR performance
  • Audio quality in built-in speaker systems

Unique selling points of Hisense TVs

Hisense differentiates itself through:

  • Aggressive pricing across all segments
  • ULED technology as an alternative to QLED and OLED
  • Laser TV technology for ultra-large screen sizes

Price-to-performance ratio analysis

In terms of price-to-performance ratio, Hisense TVs often excel, offering:

  • 4K resolution and HDR support at lower price points than many competitors
  • Large screen sizes (65″ and above) at more affordable prices
  • Solid overall performance for the cost, especially in mid-range models

This value proposition has been a key driver of Hisense’s growing market share and popularity among budget-conscious consumers.

Buying Guide for Hisense TVs

If you’re considering purchasing a Hisense TV, here are some factors to keep in mind:

Factors to consider when choosing a Hisense TV

  1. Screen size: Determine the appropriate size for your viewing space
  2. Resolution: Choose between 4K and 8K options based on your needs and budget
  3. Display technology: Consider ULED models for enhanced picture quality
  4. Smart TV platform: Decide between Android TV and VIDAA based on your app preferences
  5. HDR support: Look for models with Dolby Vision for the best HDR experience
  6. Refresh rate: Opt for higher refresh rates (120Hz) if you’re a gamer or sports enthusiast
  7. Connectivity: Ensure the TV has enough HDMI ports and other connections you need

Best models for different needs and budgets

  • Budget option: Hisense A6 Series
  • Mid-range value: Hisense U6 or U7 Series
  • High-end performance: Hisense U8 Series
  • Ultra-premium: Hisense Laser TV

Where to buy Hisense TVs

Hisense TVs are widely available through:

  • Major electronics retailers (Best Buy, Walmart, etc.)
  • Online marketplaces (Amazon, Newegg)
  • Hisense’s official website

Always compare prices across different retailers and look for seasonal sales for the best deals.

Common Questions About Hisense TVs

Are Hisense TVs reliable?

Hisense TVs generally offer good reliability, especially considering their price point. They adhere to international quality standards and offer competitive warranties.

How does Hisense compare to more established brands?

Hisense offers similar features and performance to established brands at more competitive prices, though they may lag slightly in cutting-edge technologies.

Does Hisense manufacture its own TVs?

Yes, Hisense manufactures its own TVs in various facilities around the world, including in China, Mexico, and Europe.

What is ULED technology?

ULED is Hisense’s proprietary technology that enhances LED backlighting, color, contrast, and motion performance in their higher-end TVs.

Are Hisense smart TVs user-friendly?

Hisense smart TVs use either Android TV or VIDAA OS, both of which are generally user-friendly and offer a wide range of apps and features.

Can Hisense TVs be wall-mounted?

Yes, Hisense TVs are designed to be wall-mounted, and most models are compatible with standard VESA mounting brackets.


Hisense has established itself as a significant player in the global TV market, offering a compelling blend of quality, features, and affordability. The company’s journey from a small Chinese radio manufacturer to a multinational electronics giant is a testament to its innovation, strategic vision, and understanding of consumer needs.

While Hisense TVs may not always match the top-tier models from premium brands in terms of cutting-edge technology, they consistently deliver excellent value for money across their product range. As Hisense continues to invest in R&D and expand its global presence, it’s likely to further narrow the gap with established industry leaders.

For consumers, particularly those seeking a balance between performance and price, Hisense TVs present an attractive option in the ever-evolving world of television technology.

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