Is Insignia a Good Brand? A Comprehensive Review

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Author: Kajal Singh

When shopping for a new television, consumers are faced with a wide array of brands and models to choose from. One brand that has gained popularity in recent years is Insignia, known for offering affordable TVs with a decent set of features. But is Insignia truly a good brand worth considering? In this comprehensive review, we’ll take a closer look at Insignia TVs, examining their features, picture quality, sound quality, user experience, and more to help you determine if they’re the right choice for your needs and budget.

The quality of a brand is not in the product itself, but in the consistency and care with which the product is made and delivered.

Table of Contents

Who Makes Insignia TVs?

Before diving into the specifics of Insignia TVs, it’s essential to understand the brand’s background. Insignia is Best Buy’s in-house brand, meaning that the TVs are designed and sold exclusively by the retail giant. However, the actual manufacturing of Insignia TVs is outsourced to various partners, including well-known companies like Hisense and TCL.

This arrangement allows Insignia to offer competitive prices while still maintaining a level of quality control over the final product. By working closely with established manufacturers, Insignia can ensure that its TVs meet the desired specifications and standards set by the brand.

Insignia TV Features and Technology

Smart TV Capabilities

One of the key selling points of Insignia TVs is their smart TV capabilities. Most Insignia models come with built-in streaming services, allowing users to access popular platforms like Netflix, Hulu, Amazon Prime Video, and YouTube without the need for an external device. This convenience factor is a major draw for many consumers looking for an all-in-one entertainment solution.

Additionally, some Insignia TVs offer voice control integration, either through Amazon Alexa or Google Assistant. This feature enables users to control their TV using voice commands, making it easier to navigate menus, search for content, and adjust settings hands-free.

Display Technology

Insignia TVs are available in both LED and QLED options, catering to different preferences and budgets. LED models offer good picture quality and energy efficiency, while QLED TVs provide enhanced color accuracy, brightness, and contrast.

In terms of resolution, Insignia offers TVs in 720p, 1080p, and 4K formats. While 4K models deliver the sharpest and most detailed images, 1080p TVs still provide excellent picture quality for most content and are more affordable.

Screen Sizes

Insignia TVs come in a range of screen sizes to suit various room setups and viewing preferences. From compact 24-inch models for smaller spaces to expansive 65-inch screens for home theater enthusiasts, Insignia has options to fit most needs.

Connectivity Options

To ensure compatibility with a wide range of devices, Insignia TVs offer several connectivity options. Most models feature multiple HDMI ports for connecting gaming consoles, cable boxes, and streaming devices, as well as USB ports for playing media from external storage devices.

Additionally, Insignia TVs come with Wi-Fi and Ethernet connectivity, allowing for easy access to online content and services. This flexibility in connectivity options makes it simple to integrate an Insignia TV into an existing home entertainment setup.

Insignia TV Picture Quality

One of the most crucial factors to consider when purchasing a TV is picture quality. Insignia TVs generally offer good picture quality, especially considering their affordable price points.

Color Accuracy and Vibrancy

Insignia TVs deliver decent color accuracy and vibrancy, with most models capable of reproducing a wide color gamut. While they may not match the performance of high-end TVs from premium brands, Insignia TVs still provide satisfactory color representation for the average viewer.

Contrast Ratio and Black Levels

The contrast ratio and black levels on Insignia TVs are generally good, allowing for deeper blacks and brighter whites. However, some models may experience slight issues with backlight bleeding or inconsistent brightness across the screen, which can be noticeable in darker viewing environments.

Viewing Angles

Like most LED TVs, Insignia models may suffer from limited viewing angles, meaning that the picture quality can deteriorate when viewed from the side. This can be a consideration for larger rooms where seating arrangements are spread out.

Motion Handling and Refresh Rates

Insignia TVs offer decent motion handling and refresh rates, which is important for watching fast-paced content like sports or action movies. Most models have a 60Hz refresh rate, which is sufficient for smooth motion in most cases. However, some higher-end Insignia TVs may offer 120Hz refresh rates for even smoother motion handling.

Insignia TV Sound Quality

While picture quality is often the primary focus when evaluating a TV, sound quality is also an important consideration. Insignia TVs generally provide decent sound quality, but like most flat-screen TVs, they may benefit from the addition of an external audio system.

Built-in Speakers

Insignia TVs come with built-in speakers that deliver clear and audible sound for everyday viewing. However, the speakers may lack the depth and richness found in dedicated sound systems.

Audio Output Options

To accommodate external audio setups, Insignia TVs offer various audio output options, such as optical digital audio and headphone jacks. This allows users to connect soundbars or home theater systems for an enhanced audio experience.

Compatibility with Soundbars and Home Theater Systems

Insignia TVs are generally compatible with most soundbars and home theater systems, making it easy to upgrade the audio performance if desired. By connecting an external audio device, users can enjoy a more immersive and cinematic sound experience.

Insignia TV User Experience

The user experience is another crucial aspect to consider when choosing a TV. Insignia TVs aim to provide a user-friendly interface and smooth navigation to make it easy for users to access their favorite content.

User Interface and Navigation

Insignia TVs feature a user interface that is generally intuitive and easy to navigate. The menus are well-organized, and most models offer quick access to frequently used settings and apps.

Remote Control Functionality

Insignia TVs come with remote controls that provide basic functionality for navigating menus, adjusting settings, and controlling playback. Some models may also include shortcuts to popular streaming services for added convenience. However, if you encounter issues with your Insignia TV remote not working, try simple troubleshooting steps like checking the batteries or resetting the remote.

App Selection and Performance

Insignia TVs offer a good selection of apps, including most popular streaming services. The app performance is generally smooth, with quick load times and minimal lag. However, some users may find the app selection more limited compared to other smart TV platforms.

Software Updates and Reliability

To ensure optimal performance and security, Insignia TVs receive periodic software updates. These updates may include bug fixes, performance improvements, and new features. While Insignia TVs are generally reliable, some users have reported occasional issues with freezing or crashing, which can often be resolved through software updates or basic troubleshooting.

Insignia TV Price and Value

One of the main attractions of Insignia TVs is their affordable price point. Insignia offers a range of models at various price tiers, making them accessible to a wide range of consumers.

Price Range Compared to Other Brands

Compared to other TV brands, Insignia TVs are generally more affordable, especially when considering the features and performance they offer. While they may not match the premium features or build quality of high-end brands, Insignia TVs provide a good balance of value and performance for budget-conscious shoppers.

Features and Performance for the Price

Insignia TVs offer a solid set of features and performance capabilities for their price range. With options for smart TV functionality, 4K resolution, and HDR support, Insignia TVs deliver good value for the money.

Value for Money Assessment

Overall, Insignia TVs provide excellent value for the price. They offer a combination of good picture quality, decent sound, and essential smart TV features at an affordable cost, making them a compelling choice for budget-minded consumers.

Insignia TV Reliability and Durability

When investing in a new TV, it’s important to consider the reliability and durability of the product. Insignia TVs have a mixed reputation in this regard, with some users reporting positive experiences and others encountering issues.

Build Quality and Materials

Insignia TVs are generally constructed with decent build quality and materials. While they may not feel as premium as some high-end brands, they are sturdy enough for everyday use.

Common Issues and Defects

Some common issues reported by Insignia TV owners include backlight bleeding, inconsistent picture quality, and smart TV functionality glitches. However, the frequency and severity of these issues can vary depending on the specific model and individual unit.

Lifespan and Longevity

The lifespan and longevity of Insignia TVs can vary, but most users report their TVs lasting several years with proper care and maintenance. As with any electronic device, the longevity can be influenced by factors such as usage habits, environmental conditions, and manufacturing quality control.

Insignia TV Warranty and Customer Support

When purchasing an Insignia TV, it’s important to consider the warranty coverage and customer support offered by the brand.

Warranty Coverage and Duration

Insignia TVs come with a standard one-year limited warranty, which covers defects in materials and workmanship. This warranty is comparable to those offered by many other TV brands in the same price range.

Customer Service Responsiveness

Insignia’s customer service responsiveness has received mixed reviews from users. Some have reported positive experiences with helpful and knowledgeable representatives, while others have encountered difficulties getting timely or satisfactory support.

Repair and Replacement Process

If an Insignia TV requires repair or replacement under warranty, the process typically involves contacting Insignia customer support to initiate a claim. The specifics of the repair or replacement process may vary depending on the nature of the issue and the individual case.

Insignia TV Customer Reviews and Ratings

To get a better understanding of real-world experiences with Insignia TVs, it’s helpful to consider customer reviews and ratings.

Positive Feedback and Experiences

Many Insignia TV owners report positive experiences, praising the TVs for their good picture quality, user-friendly interface, and affordable price point. Customers often appreciate the value for money that Insignia TVs offer.

Negative Feedback and Complaints

Some common complaints about Insignia TVs include inconsistent picture quality, smart TV functionality issues, and poor customer support experiences. However, it’s important to note that negative reviews can be more prominently represented online, as satisfied customers may be less likely to leave reviews.

Overall Customer Satisfaction

Despite some negative feedback, the overall customer satisfaction with Insignia TVs appears to be generally positive. Many users are happy with their purchase and feel that Insignia TVs offer good performance and features for the price.

Insignia TV Comparison with Other Brands

To better understand how Insignia TVs stack up against the competition, let’s compare them with some other popular budget-friendly TV brands.


TCL is another popular brand known for offering affordable TVs with good features. Compared to Insignia, TCL TVs often have slightly better picture quality and a more robust smart TV platform (Roku). However, Insignia TVs may offer better value for money in some cases.


Hisense is a Chinese electronics manufacturer that has gained popularity in recent years for its budget-friendly TVs. Hisense TVs generally offer similar features and performance to Insignia TVs, with some models featuring Android TV as the smart TV platform.


Vizio is an American TV brand that offers a range of affordable and mid-range models. Compared to Insignia, Vizio TVs often have slightly better picture quality and a more comprehensive smart TV platform (SmartCast). However, Insignia TVs may be more affordable in some size and feature configurations.

Samsung and LG (Budget Models)

While Samsung and LG are known for their premium TV offerings, they also have budget-friendly models that compete with brands like Insignia. These budget models may offer slightly better build quality and brand reputation, but Insignia TVs often provide better value for money in terms of features and performance.

Pros and Cons of Insignia TVs

To summarize the key points of this review, let’s outline the main pros and cons of Insignia TVs.


  1. Affordable prices: Insignia TVs offer good features and performance at budget-friendly price points.
  2. Good selection of features: Most Insignia TVs come with essential smart TV capabilities, multiple connectivity options, and various screen sizes to choose from.
  3. Decent picture and sound quality: While not matching premium brands, Insignia TVs deliver satisfactory picture and sound quality for most users.


  1. Limited high-end options: Insignia TVs may not offer the most advanced features or cutting-edge technologies found in premium models.
  2. Inconsistent reliability: Some users have reported issues with picture quality, smart TV functionality, and durability.
  3. Average customer support: Insignia’s customer support has received mixed reviews, with some users experiencing difficulties getting timely or satisfactory assistance.

Frequently Asked Questions (FAQs) about Insignia TVs

Are Insignia TVs good for gaming?

Insignia TVs can be suitable for casual gaming, but serious gamers may prefer TVs with lower input lag and advanced gaming features.

Can I mount my Insignia TV on the wall?

Yes, most Insignia TVs are VESA compatible and can be mounted on the wall using a compatible wall mount.

Do Insignia TVs have HDR support?

Some Insignia TV models offer HDR support, but the performance may vary compared to high-end TVs.

How do I update the software on my Insignia TV?

Insignia TVs typically receive automatic software updates when connected to the internet. You can also check for updates manually in the TV’s settings menu.

What should I do if my Insignia TV is not turning on?

First, check the power cable and outlet. If the issue persists, try resetting the TV or contacting Insignia customer support for further assistance.

Can I connect external speakers to my Insignia TV?

Yes, most Insignia TVs have audio output options like optical digital audio or headphone jacks for connecting external speakers.

How do I reset my Insignia TV to factory settings?

You can reset your Insignia TV to factory settings by navigating to the TV’s settings menu and selecting the reset option. Keep in mind that this will erase all custom settings and data.

What is the difference between Insignia and Toshiba TVs?

Insignia and Toshiba are both budget-friendly TV brands, but Toshiba has a longer history in the electronics industry. The specific differences in features and performance may vary depending on the model.

Are Insignia TVs compatible with Amazon Alexa or Google Assistant?

Some Insignia TV models offer built-in support for Amazon Alexa or Google Assistant, allowing for voice control and smart home integration.

How long do Insignia TVs typically last?

The lifespan of an Insignia TV can vary depending on usage, care, and individual unit quality. On average, users report their Insignia TVs lasting several years with proper maintenance.


In conclusion, Insignia TVs offer a compelling option for budget-conscious consumers looking for a balance of good features, performance, and value. While they may not rival the premium offerings from high-end brands, Insignia TVs deliver satisfactory picture quality, decent sound, and essential smart TV capabilities at affordable prices.

However, it’s important to keep in mind that Insignia TVs may have some inconsistencies in terms of reliability and customer support. Some users have reported issues with picture quality, smart TV functionality, and durability, while others have had positive experiences.

For potential buyers, Insignia TVs are worth considering if you prioritize affordability and a good feature set. They can be an excellent choice for secondary rooms, casual viewing, or budget-constrained shoppers. However, if you demand the highest levels of performance, premium build quality, and advanced features, you may want to explore higher-end options from other brands.

Ultimately, whether Insignia is a good TV brand for you depends on your specific needs, preferences, and budget. By carefully considering the factors outlined in this comprehensive review and comparing Insignia TVs to other options on the market, you can make an informed decision and find the best TV to suit your needs.

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